Obama Campaign Ad Firms Signed On to Push Health-Care Overhaul

Obama Campaign Ad Firms Signed On to Push Health-Care Overhaul
By Timothy J. Burger

Aug. 15 (Bloomberg) -- Two firms that received $343.3 million to handle advertising for Barack Obama’s White House run last year have profited from his top priority as president by taking on his push for health-care overhaul.

One is AKPD Message and Media, the Chicago-based firm headed by David Axelrod until he left last Dec. 31 to serve as a senior adviser to the president. Axelrod was Obama’s top campaign strategist and is now helping sell the health-care plan. The other firm is Washington-based GMMB Campaign Group, where partner Jim Margolis was also an Obama strategist.

This year, AKPD and GMMB received $12 million in advertising business from Healthy Economy Now, a coalition that includes the Washington-based Pharmaceutical Research & Manufacturers of America, known as PhRMA, that is seeking to build support for a health-care overhaul, said the coalition’s spokesman, Jeremy Van Ess.

Hiring Obama’s campaign advisers makes sense, said Julius Hobson, a senior policy adviser in the Washington office of the St. Louis-based law firm, Bryan Cave LLP.

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