The new Beef Industry ad campaign.....good/bad ?

Guys, this just blew me away....

From my Food Everyday magazine (April 2005 issue) on page 63:

WE LOVE VEGETARIANS. MORE BEEF FOR US.

It's a new Martha Stewart Inc pub, in case you're not familiar.

Has anyone else seen this?

In the ad, there's tinsy-winsy letters:

www.beefitswhatsfordinner.com

Not sure if they're making fun, or reaching out ? IMO, I think this is a white flag ! Now if we can only get the BEEF industry to get rid of those icky factory farms!

Maybe I'll make jokes next time I see someone getting a triple-bypass.

"Yer dropping like flies, EVEN more beef for us!" Ha!

It's a pretty lame one, but the goal is nothing other than trying to sell more beef. The only thing it indicates, I think, is the industry is starting to acknowledge the progress the AR/veg movement is making.

I think it was the BBC that calculated if people continue to go veg at the rate they are now, accounting for expected population growth, the entire world will be vegetarian by 2045 or something like that.

The industry is not our friends or allies, they'll never "surrender" as long as they're able to operate, and neither should the veg/AR movement.

There's obviously, at least on the topic of beef, a huge division between vegetarians and beef eaters, regardless of the reasons for their respective choices.

Here, think this way:

You're at work, and there's a birthday. Ooh, look...birthday cake (but you're on a diet).

"Would you like a piece of cake?"
"No thanks, I'm on a diet."
"Fine then. More cake for us."

Snide, snippy, stick their tongue out and go "nyah" attitude.

Unite the beef eaters against those damn vegemetarianisms!!!! Evildoers abound with their carrots and tofu!

"American Heart Association Cookbooklet Fast & Flavorful Beef: Heart-Healthy Recipes Find out more —>"
Do people actually believe this?? :shrug:

beef. Make no mistake. If you care about animal welfare, if you are a vegetarian (especially one who speaks up), if you are an informed consumer who cares about your health and others - they can't stand you.

The beef industry has no intention of sending up a white flag, there is no benefit in it for them. They are making fun of you. The large corporations that brought you this advertisement created those factory farms with the sole and express intention of taking living breathing animals and turning them into cold units of production for a maximum of profit at minimal cost. Compassion holds no place in a plan concerned only with the satisfaction of greed. You will only see an end to factory farming when they are forced to provide better conditions by enforced law or it no longer is profitable for them.