The world's first protein-infused vodka

Devotion Spirits was created for YOU because we know YOU care about what’s inside your cocktail. We developed the world’s first Casein (protein) infused spirit, providing our customers with a product that adheres to their healthy lifestyle and allows them to play hard and enjoy life. ...

So I decided if I were going to be out at one of my restaurants or clubs after working out I would still maintain the philosophy that I did during the day. I would continue my intake of protein. Cases of protein drinks were stored at each establishment that I was a partner in and when I would order a cocktail, instead of mixing the vodka with a soda or juice, I would just add the protein drink and continue on. My feeling was if I was going to be bad (drinking) then I would be good (add protein). Later, I was discovering that the protein in my vodka was reducing the head banging side effects that are often contributed to with alcohol. Soon, my staff and customers tasted it and loved the idea and concept. At that point, I decided I needed to meet up with a chemist and combine the two together in one bottle (Vodka and Protein). ...

We explored everything from egg, soy and whey protein, in both powder and liquid form. I thought the tests would never end. But our will proved too strong to allow this project to falter, and eventually PeptoPro protein (casein), a Dutch product and the only casein protein approved by the Olympic Committee, arrived at my doorstep. Now, two years and a garage full of protein powder later ….Devotion Spirits was launched. ...

The protein used in the Devotion Vodka blend is PeptoPro® and casein, PeptoPro® , which was developed by DSM Food Specialties with the Dutch Olympic Committee is a recovery ingredient for fast muscle refueling. The target was to give the Dutch Olympic athletes a competitive advantage at the Olympic Games in Athens in 2004. PeptoPro® is a casein hydrolysate (a protein cut into fragments), which is the same protein found in dairy products. PeptoPro® officially tested free and free of doping substances, and won the Health Ingredient Europe Award for the best health ingredient innovation in 2004. ...

The Company will introduce the vodka in a 750 milliliter bottle at a suggested retail price of $29.99. By entering the market at a similar price as Grey Goose, the brand will immediately position itself as an ultra-premium vodka at a premium price.
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