Red light? Green light
by Patrick Day
The Los Angeles Times
February 4, 2007
They get a lot of attention, but massive multi-user online realities
(MMOR) remain a bit of a niche - a kind of higher-end playground for tech
geeks who aren't interested in slaying dragons on Internet-based games
such as "World of Warcraft." On Linden Labs' much-touted Second Life, for
example, users can invest in real estate, start a virtual business or just
run around like a crazy person. But even though there are nearly 3 million
accounts registered on the site, many are inactive or duplicates, and some
reports put the site's actual population closer to 100,000. To break
through to the mainstream, it appears, something more is needed, and
Utherverse.com Chief Executive Brian Shuster thinks he has found a focus
that will provide that: It's the sex, stupid.
Instead of attempting to create an alternate economy or simulate a real
estate market, RedLightCenter appeals to even baser instincts, sprucing up
the seedy-sex-club subculture with a digital sheen and turning the whole
experience into a kind of elaborate video game.
With a site that features a place called the Passion Pit designed for
public sex and several areas catering to the BDSM community, Shuster is
not coy about his community's purpose. "Sex is something everyone can
participate in," he said. "By starting our first virtual world with that,
we've overcome a major problem."
One of RedLightCenter's community members is Miss DawnBridget, a
self-proclaimed "Chief of Security" for a BDSM "family" of 13, providing
protection for them and for members of other similar "families." She
agreed to speak only through her RedLightCenter avatar.
More:
http://www.latimes.com/entertainment/news/la-ca-webscout4feb04,1,4267094.story?coll=la-headlines-entnews&track=crosspromo