The Real Stuff Black People Like ( and White people, and Asians, etc.)

Hopefully it's been obvious that the font-size of a phrase indicates the relative frequency with which it appears. So, toggling between black men and black women above, you can see that while soul food is important to both, but it's really, really important to the women. In fact, soul food and black women is the single strongest phrase/group pair we found.

The above lists also make it clear that, regardless of whether Jesus himself was black, his most vocal followers definitely are. Religious expressions weren't among the top phrases for any of the other races, but they're all over the place for black men and (especially) black women, for whom 13 of the top 50 phrases are religious. Black people are more than twice as likely than average to mention their faith in their profiles.

Finally, it's worth noting that of the four lists we've seen so far, black women's is the only one to explicitly include someone of another race: Justin Timberlake.

Double finally, how bold is it that I am cool is the second most typical phrase for black men?