Dale Earnhardt Jr. has lunch with recruits at Recruit Training Command Great Lakes, Ill. Officials want to see if Earnhardt can brings in 88 recruits by August.NASCAR’s Earnhardt gets Navy recruit quotaBy Mark D. Faram - Staff writer
Posted : Monday Apr 28, 2008 7:08:15 EDT
NASCAR driver Dale Earnhardt, Jr. is now a Navy recruiter — and officials want to see if he meets a quota of 88 recruits by the end of August.
Recruits who sign up to attend boot camp as part of the “Dale Earnhardt Jr. Division” will ship to Recruit Training Command in Great Lakes, Ill., the week of Aug. 18-22.
Once the recruits go through in-processing, the division will be commissioned by Earnhardt, who is expected to join the recruits later in training, possibly for their BattleStations final exercise or the graduation ceremony.
The money’s not bad, either — officials say the price tag for his services is “about $800,000 plus some additional money for media buys,” said Lt. j.g. Andrea Ross, Navy Motorsports Program Manager on the staff of the Navy’s chief of personnel in Arlington, Va.
“This dollar amount covers the upfront costs associated with launching a national-level marketing analysis program,” she said. “We have been involved in NASCAR as a sponsor in one way or another since 2001 and we feel like we need to, once and for all, test the true recruiting power of our partner in this effort, Dale Earnhardt Jr.”
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http://www.navytimes.com/news/2008/04/navy_earnhardt_042808w/uhc comments: $800,000 for 88 recruits = $9090.91 a head. What a surprise - this is getting expensive.