This is what we're going to see a lot of, thanks to the Orphaned Works Act
http://news.bbc.co.uk/2/hi/europe/8094420.stmA couple from the United States got a shock when they learned their family photo was being used, unauthorised, on an advertising poster in Prague. Danielle and Jeff Smith used the photo as their Christmas card, and also posted it on an internet blog.
A friend travelling in the Czech capital alerted them when he spotted the Smiths smiling at him, life-size, from a poster in a supermarket. The owner of the shop has promised to remove the image.
"It's a life-size picture in a grocery store window in Prague - my Christmas card photo!" said a startled Ms Smith, 36, who lives in a suburb of St Louis. Mario Bertuccio, whose Grazie shop specialises in Italian food imports, said that he thought the image had been computer-generated. He used it to advertise his shop's grocery delivery service. A pro with a studio would have gotten a nice little chunk of change. We should all be watermarking.