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canichelouis Donating Member (357 posts) Send PM | Profile | Ignore Thu May-18-06 08:18 PM
Original message
Pentagon Takes Recruiting to New Heights
Old news, new to me.
Pretty amazing.

Pentagon Takes Recruiting to New Heights
Sun May 7, 5:53 PM ET

Hit by one of its most difficult recruiting periods in decades, the Defense Department is paying United Airlines to show passengers a Pentagon-produced video touting military jobs.

The 13-minute video "Today's Military" is played between standard in-flight programming, such as NBC sitcoms or Discovery Channel productions, the Chicago Tribune reported.

It profiles five military jobs, none in dangerous regions such as Iraq or Afghanistan. The video shows only one soldier beyond U.S. borders: an Army animal-care specialist on a humanitarian mission in Thailand.

The Defense Department is paying United about $36,000 to run the video from April 17 through May 17, said Lt. Bradley Terrill, project officer for the video.



http://news.yahoo.com/s/ap/20060507/ap_on_go_ca_st_pe/military_airline_video
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MercutioATC Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-18-06 08:20 PM
Response to Original message
1. Why does the Army have "animal care specialists"?
I know they have dogs, but isn't that it?

Shouldn't the classification read "doggie doctor" if that's the only "animal" being "care"d for?
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Ilsa Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-18-06 08:37 PM
Response to Reply #1
5. All can figure is that a base is a city unto itself, so I suppose
they have to have a little bit of almost everything there.
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marmar Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-18-06 08:22 PM
Response to Original message
2. Man. They are really desperate...
But I don't know that they're really going to reach much of their target demographic age-wise on your typical commercial airline flight.
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PA Democrat Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-18-06 08:22 PM
Response to Original message
3. Jeez, talk about a captive audience! n/t
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Kolesar Donating Member (1000+ posts) Send PM | Profile | Ignore Thu May-18-06 08:23 PM
Response to Original message
4. And now, a reminder that we royally blew the war on terror
Can we borrow your son?
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