A Ten-Point Plan for Media Democracy

Ten years after the passage of the Telecommunications Act of 1996, digital technologies are rapidly reshaping the country's communications system. It will be the most powerful media environment ever created--always "on" with connections via PCs, digital TVs and an array of mobile devices, delivering a torrent of personalized, interactive and virtual content, much of it coming from the nation's most powerful traditional and new media companies (e.g., AT&T, Comcast, Google, Microsoft). The next several years are critical to insure that the promise of what we now experience online--and its vast potential to help build a just civil society--is fulfilled. With Congress poised to pass legislation that rewrites key parts of the Telecom Act, the following ten action items should be on any media reform agenda.

1. Media Ownership

The GOP-controlled FCC wants to eliminate key media ownership restrictions affecting TV and radio stations, cable systems and newspapers. Expect fewer owners of our most powerful outlets and a further decrease in journalism budgets.

Action: Join the new "Stopbigmedia" coalition (www.stopbigmedia.com) to promote diversity of media ownership and content. Also, work against the renomination of FCC chair Kevin Martin.

2. Mergers

Sprawling new media powerhouses are emerging, in which offline and digital content and distribution, advertising and marketing are tied to the same multinational giants. For example, the pending AT&T and BellSouth merger will create a colossus spanning voice, broadband and video.

Action: Join with Media Access Project (www.mediaaccess.org) to fight the AT&T/BellSouth merger. Push for new laws to restore our trust in antitrust.

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http://www.thenation.com/doc/20060703/chester