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OLBERMAN: "His show is up 36 percent since January in that 25-54 group"

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wndycty Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jun-26-06 05:53 AM
Original message
OLBERMAN: "His show is up 36 percent since January in that 25-54 group"
This is good news for Keith. Hopefully through word of mouth we can get more people to watch this great show:

-snip-
Two of the channel's hosts, Chris Matthews of "Hardball" and Keith Olbermann of "Countdown," clearly will not be affected, because MSNBC's managers consistently cite those programs as long-sought breakthroughs.
-snip-

That success has been relative, rather than sweeping. But MSNBC, which has lagged badly behind its rivals since its creation a decade ago, is clearly encouraged by some growth in ratings for the two programs. Mr. Matthews has been the channel's leading figure for years, but "Hardball" has ticked up in the ratings over the past year, especially among viewers between the ages of 25 and 54 the group that is the chief sales basis for news programming.

Mr. Olbermann, meanwhile, has picked up both viewers and some strong word-of-mouth for his irreverent style. His show is up 36 percent since January in that 25-54 group. MSNBC points out that during the same period, CNN and Fox have been down that those hours.

Of course, a little bump goes a long way at MSNBC, where ratings have been mainly dwarfish over the years, especially next to Fox News. Even with Mr. Olbermann's surge, for example, he draws well less than half of what Bill O'Reilly of Fox does in that age group and only a fifth of Mr. O'Reilly's total viewer number.

But Mr. Griffin noted that MSNBC's two big shows were going in the right direction now, gaining viewers, while most of those on Fox and CNN were showing declines. CNN especially is a target of opportunity for MSNBC, Mr. Griffin said, because Mr. Olbermann has beaten that network on many nights recently.
-snip-

http://www.nytimes.com/2006/06/26/business/media/26msnbc.html?ei=5043&en=50aed3a5902bcf63&ex=1151985600&partner=EXCITE&pagewanted=print
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Berry Cool Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jun-26-06 06:03 AM
Response to Original message
1. Please add that last N to his name.
Olbermann, not Olberman.

It's not that hard. :-)
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texasleo Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jun-26-06 06:16 AM
Response to Original message
2. you gonna take that from a noob?
leave it the way it is.

}(
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KharmaTrain Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jun-26-06 06:20 AM
Response to Original message
3. Is Paula Zahn Still On CNN?
Talk about a star that faded into the dust. I rarely see her promoted anymore...seems Anderson Cooper is still their big star.

I'm giving Dan Abrams some slack here...he's got a lot of mess to clean up. The last head, Rick Kaplan all but ruined the network with bringing in Scarface, Bowtie Boy and Rita, Rita Aruba Maid. There was a thread the other day from TV Newser saying big changes were ahead at the network and I suspect the plug is about to be pulled on darling Tucker.
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Halliburton Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jun-26-06 07:06 AM
Response to Reply #3
4. I guess people are getting tired of Holloway
which was basicallly what Paula Zahn was based on.
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KharmaTrain Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jun-26-06 07:22 AM
Response to Reply #4
5. Can't They Find Another Missing White Southern Girl?
Or at least manufacture one. One thinks Karl Rove wouldn't mind that consuming the corporate media this October.

Zahn is vapid and looks like she's headed to selling cut-rate jewelry on HSN very soon.
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