Joe Mentum's million-dollar mailer is backfiring on him!

At least in my home. It arrived in our mailbox yesterday, a color oversized mini-poster on heavy card stock, not even folded (darn thing was the size of a full sheet of legal-sized paper, 8.5 x 14"!), with big bold headlines on each side -- "Ask Ned Lamont Why..." and "Ask Ned 3 Questions." The latter type floated over a 13" high picture of Ned (which appears to have been ripped off the internet and Photoshopped in an attempt to mask the .jpg artifacts). The former featured a similar, yet smaller, pic of Ned in b&w with the aforementioned 3 questions running around him. The questions should have made it clear that this was not a Ned Lamont mailer. They should have, but they were the smallest elements on the entire mailer. Plus, there was no mistaking the old-fashioned attack n' smear tactics of a dirty campaigner.

So my wife comes home from work and dutifully sifts through half a dozen credit card offers and assorted postal flotsam and completely passes over the mailer with only a cursory glance. A short time later while watching the news a story about Lieberman came on, or something else that prompted me to comment to my wife "Man, how about that Lieberman mailer, huh? Joe is really getting desperate. I think he's becoming unhinged!"

"What mailer?" she asked. I was a bit surprised, as she had just looked at it while perusing the mail.

"That big one you just looked at...it was with today's mail," I told her.

"What? That was a LIEBERMAN mailer?" She laughed out loud. "His name isn't even on it! I saw all the big pictures of Ned and the headlines and just assumed it was a Lamont mailer!"

Indeed.

You see, Joe's ad guys forgot to put Joe's name on his own mailer, at least in any substantive way. On the side with the big photo of Ned are these oddly placed words which were apparently intended to be part of the previous headline, but were typeset by an obvious amateur -- obvious, because not only was the font of the conspicuous sentence different from the rest, it was also in a different color, and not even connected to the beginning of the sentence via the usual visual cues of line spacing and punctuation. The line stood out all on its own, in shiny white against a black background...Attack Democratic Senator Joe Lieberman. Three quarters of an inch below, at least three times the weight and half again as big, was the bold, mustard yellow "ASK NED 3 QUESTIONS" line.

Nowhere else on the mailer did Joe's name appear. No "Vote for Joe" with a 'Merkin flag. No Logo. No photo of a smilin' Joe. It was nothin' but Ned.

Mr. Lieberman, I've been a graphic designer my whole life and have provided creative work for some of the world's largest corporations. According to the return address on the mailer, this was created just down the road from me, in the next town. You could have called me, Joe. After all, I've called you several times, and your secretary always took the time to send me a lovely generic form letter in return. Heck, I would have been happy to tell you to...do exactly what you did. Just send out twice as many of them next time! You totally screwed the pooch on this one, Joe. This may prove to be your Kathering Busby moment. Keep up the good work!

:rofl:

--

Those who can...do.

Those who can't...fight dirty.

End of discussion. :mad:

the lawyers where I worked was running for judge. He made a radio ad, and it was running at the time when most people would be getting ready for work, and driving to work. GREAT TIME to run an ad!!!! When I saw him at work, h asked what i thought of the ad. You chose a great time, but you made a BIG mistake!!! At the end of the ad, the last two things you said was your opponents name TWICE! Most people don't know who the people are who are running for the judships, and if you got lucky, they might remember a name from a radio ad when they see it on the ballot. The thing they will remember from YOUR ad isn't what you said, but YOUR OPPONENTS NAME!!!!

He lost that campaign too!!!

Never mention your opponent's name or use his picture - and your wife's response is precisely why.

What were the three questions we were suppose to ask Ned? Or is it not fit for re-print!

eom

TlalocW

but I'm donating to Lamont now.