Beware the "strong economy" headlines!

I'm now a huge fan of The Big Picture, which I read every day now.
Today, BP writes:

Let's look at the earnings picture more closely: Dow component Alcoa missing badly on softening demand for metals (Gee, what might that mean to the economy?), markets looked past a miss by a major bellwhether and a key economic indicator to focus on Pepsi and CostCo.

Consider: Pepsi 3Q Profit Rises was the headlines; But deeper into the report, we learn that the profit increase was in comparison with last year's results, depressed by a large tax charge. Similarly, Domino's Earnings Rose 21% headline was primarily based on European growth; In the U.S., the company saw a decline in sales, with same store sales off 3.1%. (What slow down?)

There are several more examples in the post.
We all new this "strong economy crap was bogus, but the media has dispensed
the Kool-Aid with gusto, haven't they?
Heavy sigh.

Americans know their own situation, and for most of them it ain't good.

You can't spin bad times.

But I tell you that he knows gas prices are about to fall below $2.00/gallon out here in places like Mississippi where I live. To him, that's good economic news. It means he can drive his SUV or his pick-up truck with the monster truck tires more often and burn a shitload of fuel.