There was a fantastic guest on Hartmann. The guy was called George Lakoff, he says that Bush's message works because he makes what he says common knowledge first via talking points. What this author suggests is that we need thinking points that express our vision of the liberal movement. He said that no-one is 'self-made', we all rely on one another via education, banks, fire service, and roads, so we all need one another. All social programs are important they help reduce crime, reduce prision populations, and lift people up into work which benefits all. This is a message that all progressives need to focus on in the next 2 years by going to speak at schools, setting up seminars and visiting old folks homes and making our liberal message common knowledge. The constitution a great place to start because too many Republicans are very unconcerned by the ' military commissions act', which says to me the probably don't even know what it is. The book sounds worth a look check it out...
http://www.amazon.com/Thinking-Points-Communicating-American-Vision/dp/0374530904/sr=8-1/qid=1161671691/ref=pd_bbs_sr_1/102-0205929-8511321?ie=UTF8&s=books