NYT: New Telemarketing Ploy Steers Voters on Republican Path
By CHRISTOPHER DREW
Published: November 6, 2006
An automated voice at the other end of the telephone line asks whether you believe that judges who “push homosexual marriage and create new rights like abortion and sodomy” should be controlled. If your reply is “yes,” the voice lets you know that the Democratic candidate in the Senate race in Montana, Jon Tester, is not your man.
In Maryland, a similar question-and-answer sequence suggests that only the Republican Senate candidate would keep the words “under God” in the Pledge of Allegiance. In Tennessee, another paints the Democrat as wanting to give foreign terrorists “the same legal rights and privileges” as Americans.
Using a telemarketing tactic that is best known for steering consumers to buy products, the organizers of the political telephone calls say they have reached hundreds of thousands of homes in five states over the last several weeks in a push to win votes for Republicans....The Ohio-based conservatives behind the new campaign, which include current and former Procter & Gamble managers, say the automated system can reach vast numbers of people at a fraction of the cost of traditional volunteer phone banks and is the most ambitious political use of the telemarketing technology ever undertaken....
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...in the Montana race, if a voter agrees that liberal-leaning judges seem to go too far, the moderator quickly jumps to another question that highlights the differences between Mr. Tester and the Republican incumbent, Senator Conrad Burns: “Does the fact that Jon Tester says he would have voted against common-sense, pro-life judges like Samuel Alito and John Roberts, and Conrad Burns supported them, make you less favorable toward Jon Tester?”
In Tennessee, after listeners are asked if terrorists should have the same rights as Americans, this comparison between Representative Harold E. Ford Jr., the Democratic Senate candidate, and Bob Corker, the Republican, is given: “Fact: Harold Ford Jr. voted against the recommendations of the 9/11 commission and voted against renewing the Patriot Act, which treats terrorists as terrorists. Fact: Bob Corker supports renewal of the Patriot Act and how it would treat terrorists.”...Cardin, who supports stem cell research, said he was incensed that the issue was reduced to the notion that he voted to allow “research to be done on unborn babies,” while his opponent, Lt. Gov. Michael S. Steele, “opposes any research that destroys human life.”...
http://www.nytimes.com/2006/11/06/us/politics/06push.html?hp&ex=1162789200&en=f79c969e0fb5caba&ei=5094&partner=homepage