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Initech Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-14-06 12:01 AM
Original message
McDonalds testing mini-gyms in restaraunts
WASHINGTON (AFP) - US fast-food giant McDonald's, often accused of catering to expanding waistlines, has a new item on its menu for kids -- gyms.
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The company is testing R Gyms -- in-restaurant mini-gyms with stationary bicycles hooked to video games, obstacle courses and aerobics exercises -- in seven of its restaurants to help customers age 4 to 12 fight flab as they ingest calories.

The latest R Gym, named for the restaurant's advertising mascot Ronald McDonald, opened in California earlier this month and the company is hoping to spread the concept across the United States.

"What we've been able to do with the R Gym is to provide our youngest customers with a more relevant contemporary experience, including games and activities that are more suitable to children's lifestyles today and of course tomorrow," Danya Proud, a spokeswoman for McDonald's told AFP.

But critics say the mini-gyms are but an attempt by the burger giant to polish its image at a time when Americans are increasingly aware of the health hazards linked to obesity.

"The number of calories that a child is likely to burn in one of those gyms is quite small compared to what they can eat, even in a small meal," said Kelly Brownell, director of the Rudd Center for Food Policy and Obesity at Yale University.

http://news.yahoo.com/s/afp/20061213/ts_alt_afp/afplifestyleushealth_061213220622
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ewoden Donating Member (634 posts) Send PM | Profile | Ignore Thu Dec-14-06 12:20 AM
Response to Original message
1. Right next to gym will be mini defibulator for the Big Mac Crowd
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BattyDem Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-14-06 12:24 AM
Response to Original message
2. Gyms?
Edited on Thu Dec-14-06 12:26 AM by BattyDem
They have lots of physical activity at places like "Chuck-E-Cheese" and the kids don't burn off calories - they work up an appetite and eat twice the pizza they normally would! :eyes:

We all love pizza and burgers and cheesecake, but you can't eat that stuff every day of the week, no matter how much you work out. Putting a kid's gym in a fast food restaurant is not going to make them healthier - it's going to reinforce bad behavior. "Hey son ... order the super size. As long as you spend 10 minutes on the jungle gym afterwards, you'll be fine." :eyes:

Obesity in children is not caused by fast food; it's caused by poor eating habits combined with little or no exercise. Gimmicks won't fix the problem - Americans need a major change in attitude when it comes to nutrition.
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jeff30997 Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-14-06 12:27 AM
Response to Original message
3. Bwahahahaah!!!
Who's the idiot who came up with a stupid idea like that?

What a lame PR campaign!:rofl:
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jgraz Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-14-06 12:42 AM
Response to Original message
4. Yes, because if you're into fitness, you go to McDonald's
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petronius Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-14-06 12:46 AM
Response to Reply #4
5. "But I spend 10 minutes on the treadmill everyday - how come I can't lose weight!?"
:shrug:
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TahitiNut Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-14-06 01:16 AM
Response to Reply #4
6. The parking spaces closest to the door are prized ...
... because of the eagerness with which the customers seek exercise. Funny... same thing at the gyms, too. :freak:
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ThatPoetGuy Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-14-06 06:44 AM
Response to Reply #6
8. I park as close to the gym as I can...
especially on leg day. When I leave the gym, my quads are so sore I can barely walk. I like my car to be a VERY short walk back.
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pinniped Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-14-06 02:52 AM
Response to Original message
7. I would have to agree with the McCritics..

But critics say the mini-gyms are but an attempt by the burger giant to polish its image at a time when Americans are increasingly aware of the health hazards linked to obesity.
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semillama Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-14-06 09:07 AM
Response to Reply #7
9. Me too
A true concern about the health of their consumers would result in a complete overhaul of their product line.
Anything less is window dressing. McDonald's will not do anything that is not required either by outside regulations or designed to bolster the bottom line.
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