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(a looooong rant, be warned and please forgive, but this has been festering for a while now)
It happens every year.
The frustrating, mind-bending build-up to the day that, as of six hours and nine minutes ago (Eastern Standard Time), finally shuffled its way into the been-there-done-that section of the calendar, has thankfully concluded. I, as always, am left with a nest of conflicting thoughts and emotions in the aftermath of Christmas.
I am warmed tonight by the days I got to spend with my mother over this past weekend, happy to be wearing a nice new shirt I unwrapped from the pretty paper on Christmas morning, thrilled that the berzerker-mode shoppers will retreat (after one more insane return-everything day) and the traffic in and around my city will ease...but also sickened somewhere in my soul and spirit by the whole thing, by what I view as an absolutely awful charade which says many sorry things about us as a nation, a culture, and an economy.
A lot of masks get peeled off during this time of year, and not a lot of what lies beneath is pleasing to see.
I don't know what it is like where you live, but here in Boston, the pre-Christmas marketing drive starts nowadays in late October. Well, in reality, around here it never really ends. The people who own the Bed, Bath and Beyond chain of stores - which are making a big push into the Northeast - also own these things called The Christmas Tree Stores. The Christmas Tree Store is the place where you can buy (in my opinion, please don't be offended if you shop there, I just have no use for the place) useless trinkets, decorations and other sundry items of unutterably poor craft and quality, at super-cheap prices. There are a bunch of them around here, so the TV and radio and newspaper ads are a constant thing. Their motto/creed/musical jingle, "Don't You Just Love a Bargain!" is ubiquitous in this part of the planet, so in a sense, Christmas never really ends here...nor does it begin. It just Is.
The real serious stuff, however, started in late October this year. It used to be early December, about a thousand years ago (or so it seems). Then it bled into November, kicking off the day after Thanksgiving in what has become the closest thing to a legalized riot we are ever likely to see, and stayed that way for a while. That was alright, it made sense, because we're talking about "the holidays," and that day-after-Thanksgiving thing has become this crazed capitalist national holiday. Then, a few years ago, it started creeping into early November. This year, for the first time, I saw Christmas decorations in a store and heard Christmas music on the radio, just before Halloween. I stopped both times and said to myself, "You're shitting me. It's freakin' October."
But it was true. I had not yet had the opportunity to drop one single piece of candy into the proffered pillowcase of one single spookily-masked child (because that night, one of my favorites to be honest, was still about 100 hours away), nor had I seen a turkey-oriented Thanksgiving decoration or advertisement anywhere...but here was Christmas, two long whopping months early. My stomach, to be absolutely honest, quite completely turned over on itself. I hadn't had even the slightest chance to develop the psychological calluses needed to endure the process, and was caught flat-footed. I think I actually gaped when I saw the wreaths and the lights in that store. It was marketing by ambush, as far as I was concerned, and it freaked me out.
Why did it "freak me out"? Well, here's the thing. Leaving aside the fact that I absolutely detest virtually all Christmas music - the result of a stupefyingly horrific department store retail job in high school that subjected me, for that entire December, to a 45-minute tape of saccarine Anne Murray Xmas tunes and that Feliz Navidad ditty played constantly on a loop from a speaker right over my head during every single second of all of my my eight-hours-a-day shifts - and break out in hives and bleeding string warts if I hear the damnable stuff for more than three minutes at a time, I have what I consider a serious and legitimate concern about what this ever-lengthening Christmas phenomenon means to the basic underpinnings of our national economy.
It seems to me that, for a while now, the local news reports we see just before, and just after, the Christmas shopping blitzkreig, carry all these stories about how all the merchants and store owners are in a frenzy...lighting candles in church, sacrificing goats and/or virgins, praying to whatever gods and/or demons, and basically doing whatever they can think of...in the hope that the Gods of Being In The Black For Once will feel a sense of beneficient mercy, and thus let loose the shopping hordes, which will descend en masse and pull the economic fat of these business-owners out of the fire, by purchasing everything that isn't nailed down. It also seems to me that, not long aferwards, when the chits are all counted and the smoke has cleared, whatever degree or level of spending mayhem that finally occurred wasn't quiiiiite enough to make the nut.
In my never-took-a-micro-or-macro-economics-course opinion, the reason Christmas is making a concerted push at the boundaries of September is pretty clear. The twisted shell-game our economy has become over the last twenty-or-so years stands upon some very shaky underpinnings and a whole lot of uninformed faith (it was twenty years ago, almost to the day and as an important aside, that the United States went from being a creditor nation to a debtor nation, a dark day whose consequences nwe have yet to fully realize). The need for a REALLY BIG CHRISTMAS SHOPPING SEASON becomes more important every year, by my lights, which is pretty much why the Christmas shopping and marketing season seems to stretch farther and farther away from the 25th of December.
Which brings us to the insidious, quasi-cancerous aspect of the economic bomb I see in all this, an aspect represented, for the purposes of this rant by me and by people like me, whose feelings (mine) on the matter I am sure are not a solitary phenomenon. The rub: the more Christmas shopping/marketing/spending/greed/etc. is blasted at me, the longer I am forced to endure the bombardment, the less likely I and many others are to take part in it. In other words, take your store and shove it.
I spent very little on presents this year, just as I did last year. This isn't because I didn't want to give gifts to the people I love (I did), or because I was too strapped to spend the necessary cash (on the edge, but I managed it), but because the whole massive, overbearing, blinking, unavoidable thing has been transmogrified into something that cuts deeply against what I can only describe as my own personal grain.
I bought books - good paperback fiction and some serious paperback history/politics/biographies - for my friends and family this year, once again, and spent maybe the same amount I'd drop on a really heavy bar night when I am drunk enough to pick up the entire tab for me and my friends all by myself.
I feel good buying books for people - they are my personal favorite Christmas present - but I don't see how that relatively paltry outlay really boosts the economy, and I know for a stone fact that a lot of people are doing what I did. "Books," as it turned out, was the most common answer to my recently oft-asked question, "What'd you get people this year?" It's a good conversation-starter, that one, because most people I know, no matter their faith or lack thereof, wind up having to dive in and buy stuff for people.
A lot of people, I think, are walking away from the whole process, because they are grossed-out by the going-on-ten-weeks-long shouting match between the commercials they see and hear on radio and TV, and the internal dialogue within their own minds and moral base. It's completely inaudible, that shouting match, but from my seat, I'm mortally positive the commercials, the stores, and the whole shopping-season-thing itself are losing the argument.
Given the in-my-opinion fact that the ever-increasing importance and lengthening time-span of the Christmas shopping season makes people less and less likely to actually shop, at some point the gears of this process are going to start grinding against each other in a loud and economically-dangerous fashion. This is arguably not comprehensive as an economic theory - in a lot of ways, important economic foundations like home and property sales, new construction stats, along with fuel prices and the ever-present spending on war - pretty much couldn't give less of a damn about Santa Claus' time of year - but in some truly vital ways, the shopping and all these things I just mentioned are all together in the same creaky applecart.
Think about it: if you can't sell the house you invested bales of cash in and were planning to roll over this year to have a little financial breathing room; your construction company isn't getting enough new building work to cover the payroll or you are a contractor who can't get work because no one wants to spend money; rising gas prices (read: manipulative, crass, and morally reprehensible economic profiteering, to the tune of untold billions of dollars annually, perpetrated by those Masters of the Universe whose personal power and wealth are created and augmented by visiting a petroleum-based version of hydraulic despotism upon a population which is life-and-death dependent upon the product they absolutely control) are chopping a hole in your budget...
...and/or (and here's an understated biggie) the constant media-driven hammer-strike of fear from politicians (who know in their cynical scabrous hearts that their electoral fortunes rise at an unfortunately equal rate with that distinct unease you feel settle into your stomach, like a bite of bad hamburger, when you think about...say...going to places like malls or shopping centers, places where lots of people tend to congregate in close proximity, you feel an unease that festers in your belly and in your mind, because going to places like that makes you - from what you've heard and been told so many times - a ripe target for terrorism, and you can't forget that we are, after all, at war with fascists or something)...
...well...ball all that together and you have a bad mess in the offing. The home you can't sell becomes the absence of proceeds you were financially depending on after investing so much into the place for years, the lack of paying work you need as much as the air you breathe, the lack of Christmas-present wiggle-room in the budget after you fill the tank in your car and in your basement for many long months, pretty much means you're not likely to have a lot of free money to feed into the economy by way of Christmas shopping, no matter how much you genuinely wish to be generous or no matter how badly the economy is starved for the infusion. Even if you do, well damn, all those people milling around at the Riverside Mall just make you jumpy because of that Fox News report you saw last week.
The other essential part of the problem is somewhat contradictory, to a degree. Just because I, and a whole lot of people I know, are becoming less and less inclined to take part in the shop-a-thon, doesn't mean the stores are empty. Maybe people are spending less when they go shop for Christmas, a possibility bolstered by the annual boy-this-last-shopping-season-wasn't-as-strong-as-we'd-been-hoping-for news reports, but people are definitely going shopping. Boy howdy, are they, in maddened, rude, spastic, pissed-off-to-the-quivering-edge-of-violence droves.
What I truly hate about this mercifully-passing time of year is the horrible way people start to behave about two weeks to a month before The Day. It never fails to amaze me. People become absolute werewolves. People become pushy, completely dismissive of the concept of personal space, and rude to the point that managers of cockfights and to-the-death dogfights for profit would find them obnoxious and intolerable.
The very idea of coming within shouting distance of any place where people might be doing Christmas shopping in December fills me with claustrophobic dread, and I am not someone who has trouble with crowds. I live in a city, and crowds are part of the deal. But there is this brittle, nearly hysterical vibe that shivers through the air, a sense of deeply repressed anger and frustration on every face and in every bit of visible body-language, and you know that this simmering rage is just begging for something or someone to vent on.
It is a thing that feeds on itself, a frictionless machine, a legitimate psychological phenomenon. When you crash into enough unfocused anger, it eventually frustrates you...and you go out into the world and pass that frustration along like a self-replicating germ. No one is immune; I'd wager that even Gandhi's patience would be tested after enough time in this strange American crucible.
Put these two things together: a marketing bomb that lasts longer every year, which in my opinion turns people more and more off from the whole idea, combined with the truly creepy stressed-out vibe from everyone around you that sounds, to your emotional ear, like the grinding of teeth. Economically, this isn't healthy. It makes me imagine some company trying to get people, by way of tradition and a really zippy commercial, to spend a month at their expensive amusement park...said park being staffed by people who yell at you and beat you with sticks all day. Sooner or later, the crowds will get wise and stay away, and tradition be damned.
I would be remiss at this point if I didn't bring up something that, sadly, far too few people seem to appreciate, or even deign to notice, when the Christmas shopping season truly hits its stride. This is the cherry on the top of my hate-sundae.
If you're in the mood to meet someone that has been emptionally battered, psychologically abused, screamed at, bulldozed, if you're in the mood to meet someone who is holding an explosive, murderous rage in check by the force of sheer will alone, go out about a week before Christmas and have a cup of coffee with...yes, you guessed it...anyone who works retail in a store that caters to the shoppers of the season.
Cast your mind back. How many times over the years...hell, you may have done it yesterday...have you been blasting though the final stages of getting your Christmas shopping done, totally exhausted, sick of the sight of humans and crowds, still pissed off because it took you 45 minutes to find a parking spot, your bags are heavy and your feet hurt, and if another person jostles you, you're going to seriously consider stabbing them in the head with that fancy pen you just bought for your friend...
..and somewhere in the process of being cashed out by a twenty-something sales associate in the last store you have to hit, there is a snag. The coupon you have isn't valid, the register breaks down, pick your poison, because it amounts to you deciding the whole process is taking too long...and you just unload on that retail person before you. A snarl, a snark, a snide remark or a total screaming China-Syndrome meltdown, it all amounts to the same thing: you, visiting your frustration on this person before you in the vest with the nametag, in a moment of lost control.
Bet everything you can think of - your house, car, bank account, shoes, kids, life insurance, even the pennies in the jar on your dresser - that you are easily the six thousanth person to unload on that retail worker since December rambled in the door, because that is a bet you will win in a walk. Almost certainly, after the store has closed and you are miles away, that retail worker will gather with fellow co-workers to compare and rate the flip-outs they were forced to endure from customers during the ten-hour ultra-busy shift they just finished, all the while standing on very tired feet. They'll laugh about it, but they hurt because of it. After enough of that, they hurt a lot.
You may not ever have done something like this to a retail worker, but an astonishing number of people do it every day, especially when they are Christmas shopping. I have several very good friends who work retail in a wide variety of stores, and they all dread this time of year the way heretics once dreaded the Catherine Wheel.
The longer hours are not the problem, because they enjoy the extra pay. They just know, in their hearts and souls and from too much experience, that a lot of people turn into wretched, abusive louts in December. They know they are easy targets, trapped behind a cash register in an industry where you can often be fired for no reason at all, and they know that, before the New Year, they will be subjected to levels of simple meanness that would make most people break down and cry.
Put it this way. My friend Hannah has been a retail-store manager for years, in a place that gets clobbered by a flood of shoppers every December. Right after Thanksgiving, she puts a magnet on her refrigerator that reads, "Show me someone with an abiding disgust for humanity, and I'll show you someone who works retail." They see the worst side of an awful lot of people, and before the season is over, it shows in their faces.
The number of people I care about who work retail feeds directly into my hatred of this time of year, because I hear all the terrible stories, all month long. The Mahatma once said a society can be judged by the way it treats its animals. Well, a society can also be judged by the way it treats workers on the lower rungs of the economic ladder. As far as the retail folks are concerned, this society falls far short of a favorable judgment as soon as the Christmas music starts playing. Bear that in mind the next time you go shopping, as a favor to my friends.
The kink in my theory/rant/tome is the fact that I basically live in the downtown part of a fairly large city, a city that tends to have something of an attitude problem on the most sedate of days. The city of Boston is a place, all too often, where being brusque and curt, while in a permanent and agitated rush to get into your car, so you can try to commit high-speed vehicular manslaughter against the stupid slow-assed-obviously-lost driver with the out-of-state plates who is totally clogging your lane, is standard fare.
My home also sits a few scant blocks from an astonishingly vast and irrepressibly popular shopping mall. Actually, "mall" isn't really the right word. This place really puts a dent in my view of Christmas.
Wrap your mind around this: the place, in its totality, both within the actual shopping area and attached to it by glass-enclosed walkways, contains more than two hundred stores, well over a dozen restaurants, something like four major hotels - each of which cater to a gigantic convention hall that is also part of the whole (which means that, each week, a new mega-convention brings thousands of people through the doors) - and to top it off, there are also no less than three large office buildings sprouting off the whole rotten monsrosity.
Oh, and there is also a huge gym in there somewhere, a thing bearing the truly upsetting name "Fitcorp," where you can run, and jump, and swim, and grunt, and sweat, and get rashes from other people's sweat if they are not considerate enough to towel off the weight bench they just herniated themselves on (from the sound of it), and maybe, if fortune smiles on you, meet an attractive member of the opposite or same sex and perhaps entice him/her into one of the hundreds of hotel rooms nearby for a workout of a more enjoyable kind.
Probably 50,000 people or more go into and out of this "mall" every weekday...not to buy stuff, but to work at a store or hotel or restaurant or advertising firm that is contained within or connected to the whole. Add the shoppers and conventioneers, spice it with the Christmas spirit, and you have a fair example of what Hell might actually be like.
Seriously. The place is like the Death Star, and almost as big. People I know who work in the office buildings attached to this vast monstrosity of steel and glass call the whole complex "The Biodome." The name is chillingly appropriate. One could, if motivated or inclined, live an entire lifetime - eat wretched-to-excellent food, sleep in a luxurious bed, pee and poop in the muzak-filled spelndor of bathrooms that are cleaned several times a day, read the latest books and magazines available on the shelves of the massive Barnes and Noble, drink decent coffee in the morning, enjoy the latest fashion trends when they arrive at the boutiques, take long walks, get drunk at one of the hotel bars, do some entertaining people-watching, exercise on modern machines, fall in love, or at least lust, with someone in tight, revealing clothing, have sex, and at some eventual point, die...
...you could do all the things most people you know do all the time as a basic part of their lives, you could do these things every single day for the rest of your life, without ever once stepping outside the complex. "Biodome" indeed. This thing squats a few blocks from the chair in which I sit right now, a monument to both runaway consumerism and insidiously inhuman architectural theory, and an unbelievable amount of people flood into and out of and around the place every moment of every day.
What I see and deal with - and I didn't even get into the madness of driving around here in December, and you're welcome - probably isn't remotely similar to the December experience enjoyed (or endured) by a majority of people across the country. The fact of my geographic location may have caused my own perceptions to be somewhat, shall we say, skewed.
But this doesn't make me wrong.
I do not know a single person who feels anything but contempt, disgust and even a bit of true fear whenever they have to participate in the Christmas shopping orgy. A lot of people enjoy Christmas as a concept, as a time for family and friends and food and generosity. But everyone I know looks upon December with loathing and dread. And the phenomenon has grown progressively worse each passing year, reaching like kudzu vines farther and farther into the calendar.
If this thing is as important to the economy as we hear, we are all in bad trouble, because sooner or later it will eat itself. It is not sustainable. If Boston is the only place where this whole thing has become an unendurable horrorshow, then it isn't a problem. I think, though, that it isn't just here, and I think it is getting worse. The rampant consumerism, the bad feelings that always spill over, and everything else I've been nattering about say very few things about where we're at as a culture, I think.
Oh, and P.S., what part of this whole phenomenon has anything to do with celebrating the birth of a guy who got nailed to a tree for telling people to be nice to each other for a change?
Just asking.
Merry Christmas.
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