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http://www.nytimes.com/2007/01/07/magazine/07wwln_consumed.t.html?_r=3&oref&oref=sloginGetting new stuff can feel really good. Most everybody knows that. Most everybody also knows — particularly in the aftermath of the consumption-frenzy holiday season — that utility can fade, pleasure can be fleeting and the whole thought-that-counts thing is especially ephemeral. Apart from the usual solution to this problem (more new stuff!), it’s worth pondering whether getting rid of stuff can ever feel as good as getting it.
A few years ago, a self-described tree-hugger in Tucson named Deron Beal was working for a nonprofit that focused on recycling as a way to minimize what was going into local landfills. While plenty of people were willing, even eager, to get rid of things they no longer wanted but that weren’t really trash, finding people who wanted those things was a challenge. Beal set up a Yahoo Groups mailing list, hoping to create a giveaway marketplace where people could list usable items and others could lay claim to them and then come pick them up. The mailing list became the basis for Freecycle, a Web-enabled network of about 3,900 such e-mail groups, each dedicated to a local community and managed by a volunteer moderator, and claiming 2.9 million participants in more than 70 countries. One of the largest Freecycle groups, with 25,000 members, is for New York City.
Save-the-earth types make up only a fraction of Freecycle users. Like any successful marketplace, this one works because it links people with widely disparate motivations. Some participants want to declutter. Some see it as akin to a charity. Some just don’t want to lug items to the dump. And of course, many people are looking for free stuff. As Freecycle has become a bigger and bigger de facto brand — Beal prefers “movement” — its sheer scale no doubt attracts people who aren’t tree-huggers or “simple living” fanatics but just have some item they’d like to unconsume and in the process see what all the fuss is about.
Whatever attracts people to join, part of what keeps them involved, Beal says, is something they probably didn’t expect: the moment when someone thanks you backward and forward for giving him something you planned to throw away. “There’s a sort of paradigm shift in your brain: ‘Wow, that feels really good,’ ” Beal says. “That’s what I think is fueling this absurd amount of growth we’ve had.”
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