Using the Web to Get Out Labor’s Message

http://labornotes.org/node/1153

Most unions still do not fully exploit the Internet. The vast majority of U.S. union members have never received an email from their union.

Chances are though that most union members are online in a big way—and they expect anyone or anything that lays claim to their interest or loyalty to be online. If your union isn’t, that could be a problem.

The website LabourStart is one activist resource that can help. Indeed, that’s one of the reasons LabourStart exists: to encourage unions to use the Internet and spread the word about labor’s online innovations and successes.
MOBILIZING MEMBERS ONLINE

So, for example, we run an annual Labour Website of the Year contest to draw attention to particularly interesting uses of the web by unions. Global, national, and local unions participate. Individual voters determine the winner; this encourages unions to mobilize their members online in support of their site.

Our hope is that the experience of organizing members for our contest will encourage unions to think more about running online campaigns. That’s really the point of the contest. The real winners are unions that get the idea and start using the Internet to organize their members after the contest is over.

If you’re looking to build or rebuild a union website, take a look at previous winners of the contest and get in touch with their web stewards. Union webheads are usually hard to shut up if you ask for advice.

FULL article at link.

I think that is the one I was on but left because it was all about unions overseas we need even more help here