Run time: 01:26
https://www.youtube.com/watch?v=YfkNEq1XioE
Posted on YouTube: January 24, 2011
By YouTube Member: GovernorTimPawlenty
Views on YouTube: 314
Posted on DU: January 25, 2011
By DU Member: rivertext
Views on DU: 622 |
Talking Point Memo's comparison of this ad to a trailer for the disaster movie Armageddon...
http://www.youtube.com/watch?v=iq6q2BrTino&featurehas generated a great deal of talk about how much the two are alike:
http://tpmdc.talkingpointsmemo.com/2011/01/tim-pawlenty-releases-action-movie-campaign-trailer-video.php?ref=fpaLost in the reaction to the over-all disaster movie style there is also a close discussion of the film's use of subliminal imagery.
The thread I was most interested in began with ggersten:
"Take a look at the word on the vehicle behind the guy's face at 0:58. Heh heh."
My take on this went like this:
Is it possible that this subliminal message is an accident?
There is nothing special about that B-ROLL clip with the word "DISMAL" in huge red letters on an ambulance in the background behind a white worker in a hard-hat. I suspect that it would have been chosen BECAUSE the word "DISMAL" was there. This image occurs while Pawlenty, says "We are the American people..." and the film at this point shows several different images of only white men. ??!?
For those of you who haven't edited this kind of film, the term "B-roll" here refers to footage not of Pawlenty speaking that is used to illustrate his speech. This footage is always carefully and deliberately chosen -- because it has nothing directly to do with the subject there is an almost limitless amount of possibilities to choose from.
Famously, liquor ads that showed close-ups of whiskey 'on the rocks' are alleged to have once commonly featured pictures of screaming women air brushed into the ice that were supposed to trigger alcoholics to buy more alcohol. There is a general disaster-movie tone of fear in the film.
** Is this subliminal message supposed to trigger fear in white workers or something? **
How many think that showing the word "DISMAL" on an ambulance in the background of that shot is only an accident?
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Others have questioned:
:: the use of the "zombie audience" that seems to recall something out of the famous 1984 Apple commercial. (and Pawlenty is speaking here, so, although I think this is a valid observation its purpose, if any, completely mystifies me.)
:: whether or not the opening shot of the clouds recalls the beginning the Nazi propaganda film, Triumph of the Will (I think, this would just have to be an unintentional result of the same hubris that into the making of that film)
Anyone else find anything particularly interesting about this action movie political candidate introduction?
Do you think political video is masterful manipulation aimed at the insecurities of the white working men Pawlenty wants to reach or raw incompetence?