Edited on Mon Feb-04-08 01:44 AM by sad_one
Keirsey continued the temperament research started by Myers and Briggs in an effort to find a way to deal with juvenile delinquent boys to reduce the use of medication for controlling behavior.
He found that among the 16 Myers briggs temperaments, the following groups had many common traits: SP (artisan) SJ (guardian) NF (idealist) NT (rational)
To sell an idea to an SJ, endorsements will be important, the more the better since SJ's will only accept endorsements from leaders they personnally respect. To sell an idea to an SP create a positive sense of excitement and action. Pep rallies and communities celebrations for the candidate. Action now! To sell an idea to an idealist focus on the future possibilities To sell an idea to a rational -- you can't really sell to rational. publish your plan and rationals will support the leader with the best plan (or the least bad plan and the best chance to win).
Obama excels at creating that sense of excitement. That excitement is helping to win endorsements. Convincing SJ and SP types to vote for you gets you 75-85% of the population. That's why I think Obama will win the democratic nomination and be in the best position to beat the republican nominee.
Famous leaders of each type. I'm posting this to point out that there is no "good" or "bad" type. The Rationals (5-7% of the population) Einstein: A Rational Ulysses S. Grant: Mastermind Rational Thomas Jefferson: Architect Rational Richard Feynman: Inventor Rational
The Idealists (8-10% of the population) Gandhi: An Idealist Eleanor Roosevelt: Counselor Idealist Mikhael Gorbachev: Teacher Idealist Princess Diana: Healer Idealist
The Artisans (35-40% of the population) Hemingway: An Artisan Franklin D. Roosevelt: Promoter Artisan Bob Dylan: Composer Artisan
The Guardians (40-45% of the population) Washington: A Guardian Mother Teresa: A Protector Guardian Harry S. Truman: An Inspector Guardian Warren Buffet: An Inspector Guardian William Howard Taft: A Provider Guardian Stephen Grover Cleveland: A Supervisor Guardian
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