'WHAT ARE REPUBLICANS?': Help John Boehner Polish the GOP "Brand"

They need a memorable slogan. How about: "Just screw 'em"

http://www.washingtonpost.com/wp-dyn/content/article/2007/05/31/AR2007053102102.html?nav=rss_politics


By Jonathan Weisman
Washington Post Staff Writer
Friday, June 1, 2007; Page A13

Their president's approval ratings are at historic lows. The war in Iraq is grinding down their political prospects, and their party is showing deep divisions on issues such as education and immigration.

But to House Minority Leader John A. Boehner (R-Ohio), Republicans' path to power rests on brand recognition. Boehner has convened a group of allies and confidantes to work on GOP "branding," an exercise designed to restore an identity to a party that many voters no longer see as holding a core set of principles.


"We're trying to look into our conscience and define ourselves, and as we define ourselves, decide how we can best communicate that to the rest of the world," said Rep. John Carter (Tex.), the Republican conference secretary and one of the effort's participants. "In other words, what are Republicans?"

To some House conservatives, the branding effort is navel-gazing in the middle of a hurricane. A Republican lobbyist familiar with the project, speaking on the condition of anonymity to maintain relations with GOP leaders, said it will be impossible to create a new Republican "brand" out of the House, while President Bush casts his shadow and image on the party.

Critics see the whole exercise, for better or for worse, as a distillation of Boehner's leadership style: feel-good consensus-building that eschews confrontation -- but to little effect. Boehner is personally popular, they say, but with the party in such a deep hole, he needs to be more of a public leader.

"There's a large and growing contingent in the conference that says he's not being aggressive enough," said one House Republican with close leadership ties, who spoke on the condition of anonymity to preserve those ties. "He's . . . agreeable. Everyone gets along. But that's not the mind-set you need to get back to the majority."


...

or "The GOP, only a few bad apples."

we tend to be crybabies :)

"In other words, what are Republicans?"said John Carter (R-Puke-Texas)

I'll tell you what Republicans are!!

Never mind - I have better things to do then to rant at an audience that already understands.

That's how I always pronounce it :shrug:

GOP - home of the WAAAAAAAAAHHHHHHHHpers

or Absolut? :evilgrin:

which is a similar sort of exercise, and appropriate since that seems to be their preferred method of "putting their money where their mouth is" so to speak. Here are some of my ideas:

What's so Funny About War, Hate, and Misunderstanding?
Torture: the New Family Value
Don't Blame the GOP: We Hate The Government
War: What Is It Not Good For?
Freedom is For Pussies
Do As I Say, Not As I Do
Relax! We'll Do The Thinking For You
Spreading Freedom 1 Death At A Time
Democracy Is Only For The Right Candidate
Intelligence Is For Nerds
Who Cares If We're Wrong If We're Right?
Trust Us. We Wouldn't Lie Again, Would We?
Do You Hate? We're Hiring
Equal Rights For All Rich White Men
F*ck The People


or they could continue with the whole Orwell rebranding they're already working on:
WAR IS PEACE - FREEDOM IS SLAVERY - IGNORANCE IS STRENGTH

promote itself as "tougher" than the party of labor. I suppose they have alot of wealthy and privileged media owners helping to advance the narrative.

monopoly on violence to enforce its agenda. And by and large they've been right!

The Republican party is the sociopath party, so that won't work.

What Boehner is referring to as "GOP 'branding'" is of course more of the GOP's relativistic poison speech known as "message framing." No doubt the services of Frank Luntz, renowned GOP message framer will be enlisted, and a memo instructing Republicans on how to define themselves will be distributed.

It is good to be best at something....Best Thugs money can buy.