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Did anyone see the (gasp) Jigaloo ad on CNN?

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immoderate Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 12:57 PM
Original message
Did anyone see the (gasp) Jigaloo ad on CNN?
Are these people crazy, or is it me? Be aware that I am a strict First Amendment supporter and I don't care if they call their product Southern Fried Shit. This just seems like a move that's bound to get some (many) people mad, and draw lots of criticism. A dumb marketing move.

It appears that Jigaloo (sic) is a spray lubricant on the order of WD-40. The ad ran during Late Edition.

--IMM
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DS1 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 12:59 PM
Response to Original message
1. Are you saying it's too close to Jigaboo?
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TankLV Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:03 PM
Response to Reply #1
5. That's what came to my mind when I heard it the first time...
Are ad makers utterly clueless?!

Or do they think the "atmosphere" is so "safe" now and can come out of the "closet"?
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depakid Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:07 PM
Response to Reply #5
9. Bigotry sells on CNN and Fox
Which explains their promotion of people like Glen Beck, etc.
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mitchtv Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:54 PM
Response to Reply #5
22. Funny, I was eating, and did double take, only
What I caught was Gigolo, So, just goes to show ya
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immoderate Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:31 PM
Response to Reply #1
13. They actually play on it.
Edited on Sun Jun-17-07 01:55 PM by IMModerate
You have to see it. It's subtle.

On edit: I take that back, there's nothing in the ad. I had another look at the ad. For the record, I'm not offended or enraged, but I thought that this is a poor marketing move as there will be those that are. Looks like a good product. It is a silicon based spray lube, where WD-40 is hydrocabon based, I think.

Here's the ad: http://www.metacafe.com/watch/597780/jig_a_loo_funny_ad/

Here's the google search with links about the "funny name." http://www.google.com/search?hl=en&q=jigaloo

--IMM
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Clark2008 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 12:59 PM
Response to Original message
2. What was in the ad?
Or are you upset the name is similar to a racial slur?
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MethuenProgressive Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:02 PM
Response to Original message
3. "Jiggle the loo" handle? Unintentionaly stupid, I think
Not intentionaly insulting. Perhaps they haven't the memory those of us of a certain age have.
You'd figure a branding researcher would've caught it pre-production, though.
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BlooInBloo Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:04 PM
Response to Reply #3
7. Yah right. Maybe white folks should see a doctor for chronic unintentional insultingitiis.
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MethuenProgressive Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 02:05 PM
Response to Reply #7
26. You really think it was meant to be intentionaly insulting/insensitive, Bloo?
What would be the economic benefit of being known as a racist to the vendor?
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BlooInBloo Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 02:25 PM
Response to Reply #26
35. Yup. Lotsa hicks use lube. Betcha their ads'll be all over nascar events....
... But in general, believing white folks when they say it was "just a joke" or "jusr a coincidence" is asinine.
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lonestarnot Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:02 PM
Response to Original message
4. Nope what happened?
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Warpy Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:04 PM
Response to Original message
6. I think it's just a stupid name with an unfortunate similarity
Edited on Sun Jun-17-07 01:04 PM by Warpy
to a pejorative for us old folks.

WD-40 will continue to be my holy water, the magic fluid that keeps my life in the desert functioning.
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Viva_La_Revolution Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:07 PM
Response to Reply #6
8. lol!
with WD-40, duct tape and baling wire, you can fix ANYTHING. imho
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karlrschneider Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:10 PM
Response to Reply #8
10. If it moves and ain't s'posed to, use the duct tape. If'n it's s'posed to move and won't,
WD40.
:D
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Bitwit1234 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:22 PM
Response to Original message
11. If was called Jigalube
it would have let the mind know what it was. Jigaloo doesn't do it and it is racist.
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VTMechEngr Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:58 PM
Response to Reply #11
24. From their website (about name)
JIG-A-LOO was invented in Quebec in 1958. Its creator exclaimed "Ti-gi-dou," the Canadian phrase meaning "I've got it!" when he found the winning formula, which quickly became JIG-A-LOO. The founders of JIG-A-LOO World, backed by a group of private investors, are Mr. David Gilmour, President and CEO, and Mr. Bernard Allaire, Chairman of the Board of Directors. The company is on the verge of launching another revolutionary product in the fall of 2007.
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MethuenProgressive Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 02:07 PM
Response to Reply #24
27. 1958 in Quebec? I saw "loo" and thought British toilet.
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EnviroBat Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jun-18-07 01:48 PM
Response to Reply #24
47. You don't mean as in Pink Floyd David Gilmour do you?
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acmavm Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:23 PM
Response to Original message
12. Whatever. I had to read this thread to find out why the word would be
offensive. Maybe it's me but for some reason I don't go around looking for something to be outraged about. There's enough that happens to naturally cause that condition so I don't need to go make something up.
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dsc Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:34 PM
Response to Original message
14. One has to wonder what they were thinking
The sound alone should have been a clue.
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Liberal Veteran Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:45 PM
Response to Reply #14
18. Well, there might be a good reason and it might never have occured to them..
...that their was a similar word. I don't think everyone is familiar with the racist term it sounds like.

Of course, I don't see any point in getting upset over it. It reminds me of all the dust up over the use of the word "niggardly" which besides having an unfortunate similarity to the racial slur, is a completely different word.
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dsc Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 02:28 PM
Response to Reply #18
37. I don't think I would name my product niggardly
though it clearly isn't a problem word on its own.
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bbinacan Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:39 PM
Response to Original message
15. My first thought was gigolo.
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Rosemary2205 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:55 PM
Response to Reply #15
23. Me too.
I laughed out loud thinking someone named a lube after a male prostitute. :)
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bbinacan Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 02:23 PM
Response to Reply #23
34. LOL n/t
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glowing Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:40 PM
Response to Original message
16. Call me young or call me stupid, but what is this Jigallo supposed
to mean? I've never heard it before.
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immoderate Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 02:10 PM
Response to Reply #16
29. How about both? Just kidding...
I see nobody clarified, so I'll do it, while begging pardon. There is a racial slur, jigaboo, which is but one letter away from the product name, Jig-A-Loo. And that's what I thought of when I first heard the ad, and my reaction was more "WTF?" than to take offense. I just thought it was weird.

--IMM
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Canuckistanian Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:44 PM
Response to Original message
17. Here's the explanation
Edited on Sun Jun-17-07 01:49 PM by Canuckistanian
It's a French-Canadian expression.

The name "Jig-A-Loo" can be traced all the way back to 1958, when the product inventor finally came up with the right formula and exclaimed, "Ti-gi-dou!"

A common Canadian expression used when someone finds a solution to a problem, "Ti-gi-dou" loosely translates to "I've got it!" and is still used as salutation at the end of phone conversations.

http://jigaloo.com/en/faq/

edit: My wife hears the expression all the time, pronounced more like Ziggie-do! It's almost like "Yippee!"
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deadmessengers Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:46 PM
Response to Original message
19. Their commercials are GREAT
Just looked at their website - they've got some absolutely hilarious commercials.

And no, the name doesn't bug me in the slightest.
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Madspirit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:52 PM
Response to Original message
20. Confusing the First Amendment
The First Amendment has to do with the government not silencing us. It has nothing to do with employers not silencing us or rules at jobs or people boycotting racism until the racist is gone..Imus. It has nothing to do with boycotting a product until a racist ad is pulled. Nothing.
Lee
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immoderate Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 02:02 PM
Response to Reply #20
25. Confusing what I said.
My reference to First Amendment absolutism was to affirm that I myself am tolerant of all rights to speech. I'm not advocating any boycott, indeed, I plan to get some Jigaloo! (As bad as that sounds.) And my first impression was wrong, though not unwarranted. I just thought it was a stupid naming considering...:shrug:

--IMM
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Madspirit Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 02:08 PM
Response to Reply #25
28. Why Are You Getting Some? n/t
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immoderate Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 02:15 PM
Response to Reply #28
32. Looks like a good product.
It lubricates and waterproofs. That should be enough. I don't have arthritis.

--IMM
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Rosemary2205 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 01:54 PM
Response to Original message
21. White lithium grease is much better anyway.
WD40 is stinky and attracts dirt making the item sprayed eventually clog up again. Once you switch to white lithium grease you will never go back. Series!!111!!
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karlrschneider Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 02:10 PM
Response to Reply #21
30. Yeah but smearing lithium grease on your lures won't catch fish.
:D
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KharmaTrain Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 02:14 PM
Response to Original message
31. We Have Bubba Burgers Here...
Edited on Sun Jun-17-07 02:16 PM by KharmaTrain
*I'm not sure if it's best served with crackers... :spank:

Just the name drips of cholesterol. :scared:

:rofl:
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immoderate Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 02:25 PM
Response to Reply #31
36. Ever had a Stinky Burger?
There used to be a place in Oatman, NV, (ghost town cum tourist stop) on the old Route 66, that served Stinky Burgers. Delicious!B-)

--IMM
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TankLV Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 03:19 PM
Response to Reply #36
38. There's "Fat Burger" here in Vegas - they're really quite good...
hardly a good marketing term in this cholestorol conscious age...
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immoderate Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 04:02 PM
Response to Reply #38
43. They're also in Phoenix, where I used to live...
But Arizona has In 'n Out! Come to think of it, so does LV.

--IMM
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Dervill Crow Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 02:21 PM
Response to Original message
33. Do people still use that racial slur?
I haven't heard that in 40 years, and I am ashamed to say that my extended family has some racists in it. :(
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ContraBass Black Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 03:25 PM
Response to Reply #33
39. I know it well, and I'm 22.
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Dervill Crow Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jun-18-07 11:14 AM
Response to Reply #39
45. Bummer.
I wish those words would go away, like "odds bodkins!"
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Nikki Stone1 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 03:30 PM
Response to Original message
40. Sometimes products from other countries bear names that are problematic
A Japanese soft drink was allegedly called Kalpis, and didn't do well in test marketing here for obvious reasons. I think someone should write to the Canadian company and let them know that the name is problematic here in the States.
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krispos42 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 03:40 PM
Response to Reply #40
41. Drink "Slurm"!
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Nikki Stone1 Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 03:41 PM
Response to Reply #41
42. Now there's a well thought-out name.
:eyes:
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ContraBass Black Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jun-18-07 01:43 PM
Response to Reply #42
46. You don't even want to know what it's made of.
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Canuckistanian Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Jun-17-07 04:07 PM
Response to Reply #40
44. Drink "Pocari Sweat"
http://imgred.com/

It's "big in Japan"
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JHB Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jun-18-07 02:00 PM
Response to Original message
48. Is that anything like a Bugaloo?
The Bugaloos
The Bugaloos
We're in the air and everywhere
Flyin' high
Flyin' loose
Flyin' free as a summer breeze
Happy as a summer breeze

(Kazoo solo!!!)

The Bugaloos
The Bugaloos
We're in the air and everywhere!!!

http://www.bugaloos.com/
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bamacrat Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jun-18-07 02:07 PM
Response to Original message
49. I thought Jigaboo first time I saw it..
I dont get why they call it that either, if they called it Jigaloob it wouldnt be that bad because it is purported to be a lube.
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