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Does Rupert Know? 'WSJ' Ad Volume Off Nearly 21% in July

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133724 Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Aug-14-07 04:39 PM
Original message
Does Rupert Know? 'WSJ' Ad Volume Off Nearly 21% in July
NEW YORK Financial news publisher Dow Jones & Co. said Monday that advertising volume at its flagship Wall Street Journal dropped by 20.9 percent in July, hurt by steep declines in technology advertising.

The company, which recently agreed to be acquired by Rupert Murdoch's News Corp., said sharp declines in technology ad volume and more modest slips in the classified and general advertising categories failed to offset a 21 percent increase in financial advertising volume. Technology ad volume fell by three-quarters from the year-ago period.

However, online advertising revenue from WSJ.com, MarketWatch.com, Barrons.com and other sites grew by 24 percent.


http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003625279
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beberocks Donating Member (219 posts) Send PM | Profile | Ignore Tue Aug-14-07 04:48 PM
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1. I cancelled my WSJ subscription after Rupert bought it
I'd encourage other DU'ers to do the same.
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eppur_se_muova Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Aug-14-07 04:53 PM
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2. I wish I had one, just so I could. nt
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n2doc Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Aug-14-07 05:01 PM
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5. I had a sub last year, didn't renew for this reason
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lpbk2713 Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Aug-14-07 04:55 PM
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3. As far as I'm concerned ....




the WSJ now smells like spoiled fish.

And all of its advertisers now carry the same odor.

I don't really need the WSJ anyhow when I can get all the info I need on line or from my FA.
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AlCzervik Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Aug-14-07 04:56 PM
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4. maybe thats the only way to protest.
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