CONNERSVILLE, Ind. -- Banners bearing the label "Positively! Connersville" beam happy thoughts to drivers passing through downtown, while storefront signs in this eastern Indiana city remind pedestrians "the future is in our hands."
That wave of optimism, however, hasn't washed over the entire community, which is reeling from the news earlier this month that its largest employer, Visteon Corp., plans to shutter its enormous factory.
The September shutdown will idle 890 employees. One of them, Gary Mays, has no idea what he'll do when his 20-year run at the factory ends. "This town is down to nothing," Mays, 44, said as he finished lunch at Maggie's Diner before the start of a recent shift. "You're looking at a ghost town for business."
<snip>
Bell said business leaders have started spreading the word about his city by literally knocking on doors. Several months ago, they began showing up unannounced at companies in other regions and states, looking for anyone in need of a good work force.
They've visited Ohio, Michigan and Tennessee. They ask for someone in purchasing and human resources, and then they deliver their Connersville pitch. Bell said a company owner who saw her business starting to fade due to the Visteon cuts first suggested this. "It's a different approach to marketing communities ... it's literally the old Kirby vacuum cleaner sales routine, you know -- you knock on doors and ask for business," he said.
http://www.pal-item.com/apps/pbcs.dll/article?AID=/20070212/NEWS01/702120302/1008