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Rule #1 If I know about it, it's already too late.
This correllates to any type of economic insight and financial planning. I (maybe you, too) chase the markets on the advice of "experts" and popular hype (money honies?) and buy high, -think tech boom- hold,(buy and hold, don't you know - can't "time" the market)and then watch my little dollars evaporate into thin air as the stocks or mutual fund I invested in suddenly implode. But, the CEO's and Fund Directors make out anyway, regardless of how well I did. I could have taken the same money and invested in Slim Jims and dried fruit for the coming hard times and had a higher net gain.
Rule #2 If I brag about it, take immediate cover
When my prole friends and I give hot stock tips to each other and brag about how high our Disney stock has gone - divest immediately. This correlates to real estate as well. When everyone stands around at the neighborhood bar-b-queu bragging about how much in value their homes have increased in value, reflect a moment. Does the schmuck next to you in the "Kiss the Cook" tee-shirt strike you as a financial wizard? The UPS guy has a hernia from unloading QVC schlock at their house daily and HE'S giving you advice on equity lines?
Rule #3 If I think but don't act, good things will happen to others
You, know - that oceanfront lot I could have bought in 1979 for $22.95 that now sells for $600,000? I also called United Technologies a million years ago (what's good for Dick Cheney is probably good for me, too) but couldn't bring myself to share a prospectus with the Prince of Darkness. Is it possible to experience schadenfreude about yourself?
Rule #4 If EVERYONE likes it, I must too. The moment I get it, it will be passe.
Think granite countertops. When the quonset hut re-do behind the burning tire dump has a sign in the yard that proclaims "granite countertops", it's time to break away from the pack.
If your vocabulary is filled with "house porn" - get a grip. The term you throw around so lovingly today -"travertine tile" for example, will be the leg warmers of next year.
Rule#5 The inverse of Rule #4 - If NO ONE likes it, then I must champion it.
Betamax, anyone? I ALWAYS pick the wrong technology. The day the wheel was unveiled, I would have gone for the square model over the round.
Well, it's off to the salt mines. Hi ho, Hi ho.
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