Mexico reconquers California? Absolut drinks to that!

DemoTex

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Fri Apr-04-08 05:30 PM
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Mexico reconquers California? Absolut drinks to that!

The latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.

The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world.

The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California. Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican territories of Alta California and Santa F� de Nuevo M�xico ceded to the United States to become modern-day California, Texas, New Mexico, Utah, Colorado and Arizona. (Texas actually split from Mexico several years earlier to form a breakaway republic, and was voluntarily annexed by the United States in 1846.)

The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S. (Mas ..)

http://latimesblogs.latimes.com/laplaza/2008/04/mexico-reconque.html

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Tandalayo_Scheisskopf

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Fri Apr-04-08 05:32 PM
Response to Original message

1. Too much of that stuff...

And you start thinking up things like that.

Trust me.

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angstlessk

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Fri Apr-04-08 05:34 PM
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2. and this in the LAtimes blog..ohhhh ain't them gringos gonna be mad!

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DemoTex

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Fri Apr-04-08 05:37 PM
Response to Reply #2

3. I hope Lou Dobbs doesn't see this! He might have a ... wait!

Dear Lou,
Did you see this new map?
DT

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lame54

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Fri Apr-04-08 05:38 PM
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4. I thought it was divided like this...

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sam sarrha

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Fri Apr-04-08 05:44 PM
Response to Reply #4

5. i lived in the BIBLE BANG'n belt.. mean, intollerant and bigoted

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enid602

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Fri Apr-04-08 06:05 PM
Response to Original message

6. why

Why would the Absolut people run that ad (with that map) in Mexico? It's written in English.

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DU AdBot (1000+ posts)

Thu May 02nd 2024, 04:11 AM
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