http://www.counterpunch.org/stclair06122007.html"It could have been different. All of the holes in the Bush administration's gossamer case for war were right there for the mainstream press to expose. Instead, the U.S. press, just like the oil companies, sought to commercialize the Iraq war and profit from the invasions. They didn't want to deal with uncomfortable facts or present voices of dissent.
Nothing sums up this unctuous approach more brazenly than MSNBC's firing of liberal talk show host Phil Donahue on the eve of the war. The network replaced the Donahue Show with a running segment called Countdown: Iraq, featuring the usual nightly coterie of retired generals, security flacks, and other cheerleaders for invasion. The network's executives blamed the cancellation on sagging ratings. In fact, during its run Donahue's show attracted more viewers than any other program on the network. The real reason for the pre-emptive strike on Donahue was spelled out in an internal memo from anxious executives at NBC. Donahue, the memo said, offered "a difficult face for NBC in a time of war. He seems to delight in presenting guests who are anti-war, anti-Bush and skeptical of the administration's motives."
The memo warned that Donahue's show risked tarring MSNBC as an unpatriotic network, "a home for liberal anti-war agenda at the same time that our competitors are waving the flag at every opportunity." So, with scarcely a second thought, the honchos at MSNBC gave Donahue the boot and hoisted the battle flag.
It's war that sells.
There's a helluva caveat, of course. Once you buy it, the merchants of war accept no returns."