Democratic Media Group Ditches Ad Effort
Progressive Media USA, the group organized to be the main soft-money advertising vehicle for Democrats in the fall, will dramatically scale back its efforts in deference to the wishes of the party's presumptive nominee.
"Progressive Media will not be running an independent ad campaign this year," David Brock, the head of the organization, confirmed in a statement obtained by The Fix this morning.
"Progressive Media was established to be an independent on-going progressive issue advocacy organization," Brock added. "We were not established for one issue, one candidate or one election cycle. But donors and potential donors are getting clear signals from the Obama camp through the news media and we recognize that reality."
Those familiar with the group's decision cast it as largely the result of the stated desire of Sen. Barack Obama's campaign to not direct funds to outside organizations in hopes of better controlling the Democratic message in the fall. (Note: Ben Smith of Politico first reported this story.) But the group was also struggling to raise the money necessary to be a major force in the presidential race and was riven by internal divisions.
During a gathering of Obama's national finance committee earlier this month in Indianapolis, it was made clear to these top donors that they should concentrate on raising money for the candidate and not spend their time funding independent organizations of which Progressive Media USA is one
http://blog.washingtonpost.com/thefix/2008/05/democratic_media_group_scales.htmlFrom Talking Points Memo:
David Brock's Tough-Talking Third-Party Group Fizzles
By Greg Sargent - May 15, 2008, 11:47AM
A few weeks ago, Media Matters' David Brock announced to great fanfare that he was taking over Progressive Media USA, a third-party group that would, he vowed, raise $40 million for ads to soften up John McCain in advance of the general election.
Now the group is quietly shuttering those efforts with barely a whimper.
Barack Obama's fundraising team has been quietly putting out word to major donors that they didn't want any money to go to such third-party groups. Instead, they wanted the cash to go to the Obama campaign, so Obama advisers could be in sole control of the campaign's message.
It worked. Brock has quietly leaked a statement to The Washington Post saying that his group is, for all practical purposes, defunct.
"Progressive Media will not be running an independent ad campaign this year," Brock's statement to WaPo said, adding that "donors and potential donors are getting clear signals from the Obama camp through the news media and we recognize that reality."
One interesting footnote: With the likelihood of Obama donors helping them pretty much non-existent, Brock and company reportedly realized that Clinton donors, too, would be unlikely to help fund an effort to get Obama elected.
Two things about this. First, the speed with which Obama closed this thing down is yet another sign of how rapidly Obama is taking control of the party in advance of his all-but-certain nomination. And second, it looks as if this election is going to be impacted far less than anyone expected by groups like this, at least on the Dem side.
http://tpmelectioncentral.talkingpointsmemo.com/2008/05/david_brocks_toughtalking_thir.php