by Glenn Greenwald
Excerpt...
In May White House Chief of Staff Ed Gillespie "sent a scathing letter to NBC News, accusing the news network of 'deceptively' editing an interview with President Bush on the issue of appeasement and Iran." Gillespie warned NBC as follows:
I'm sure you don't want people to conclude that there is really no distinction between the "news" as reported on NBC and the "opinion" as reported on MSNBC, despite the increasing blurring of those lines. I welcome your response to this letter, and hope it is one that reassures your broadcast network's viewers that blatantly partisan talk show hosts like Christopher Matthews and Keith Olbermann at MSNBC don't hold editorial sway over the NBC network news division.
Yesterday, Gillespie got exactly the "response" that he demanded from a super-compliant MSBNC. There is no question whatsoever that the Bush administration, the McCain campaign, and the Right generally have recently made it a top priority to force MSNBC to remove Olbermann (and Chris Matthews) from playing a prominent role in its election coverage, and MSNBC has now complied with the Right's demands. Does it need to be explained why it is disturbing in the extreme that the White House and the McCain campaign can so transparently dictate MSNBC's programming choices?
Second, in response to media criticism that the press is insufficiently substantive and adversarial to political power, the claim is frequently made that media outlets are simply driven by the profit motive, and that their programming choices are nothing more than a by-product of ratings. But in MSNBC's case, that is plainly untrue. Back in 2003, they actually canceled their highest-rated program, Phil Donahue's show, for purely ideological reasons -- because, at a time when the establishment "liberal media" were systematically amplifying the Government's pro-war views and excluding anti-war views, that short-lived MSNBC show was one of the only venues in America where one could hear anti-war viewpoints, and NBC's fear of angering the Government and the Right clearly caused them, first, to impose extreme and unusual restrictions on the show's content, and then to cancel it altogether.
And now here is MSNBC publicly removing (and therefore diminishing) the person who is, by far, its most valuable asset: Keith Olbermann. The NYT article noted:
As Mr. Olbermann raised his voice, his ratings rose as well, and he now reaches more than one million viewers a night, a higher television rating than any other show in the troubled 12-year history of the network. As a result, his identity largely defines MSNBC. "They have banked the entirety of the network on Keith Olbermann," one employee said. . . . At an anniversary party for Mr. Olbermann in April, Zucker called "Countdown" "one of the signature brands of the entire company."
http://www.salon.com/opinion/greenwald/2008/09/08/msnbc...