It was July 5, 1979, and Jimmy Carter had canceled a speech scheduled for national television that evening. During the day, as the press pondered his infirmity, the president was at Camp David, consulting his staff about a broad "crisis of confidence" that his young pollster, Patrick Caddell, had diagnosed
What Carter really did in the speech was profound. He warned Americans that the 1979 energy crisis—both a shortage of gas and higher prices—stemmed from the country's way of life.
"Too many of us now tend to worship self-indulgence and consumption. Human identity is no longer defined by what one does but by what one owns," the president said. Consumerism provided people with false happiness, he suggested, but it also prevented Americans from re-examining their lives in order to confront the profound challenge the energy crisis elicited.
"We've always believed in something called progress," Carter explained. The simple version of this big idea was the faith that "piling up of material" goods would ensure a better life. Carter condemned the idea's naiveté and warned his fellow Americans that they could not live in a world without limits.
Selfish individualism (what he once called "me-ism") wouldn't pull us through the crisis.As Americans, Carter explained, we had to stop daydreaming and realize that our reliance on foreign oil made us vulnerable. Here he used a war analogy for his solution—though sometimes a faltering metaphor, it made sense. Our country had been founded by a revolution against foreign dependence, and now the country needed to throw off reliance on the Middle East's "black gold." So Carter proposed an Energy Mobilization Board modeled after the sort of government agency that got the country through World War II.
Some of the other policies Carter offered in the speech still get recycled today. He wanted a "windfall profits tax" to hit the oil corporations. The money garnered would help fund the search for alternative sources of energy. Short-term pain would be inevitable, Carter warned ("This is not a message of happiness or reassurance," he said, "but it is the truth and it is a warning"). Still, the tax seemed the best compromise between two polarized positions, the open-ended deregulation called for by the right (including Reagan) and a call to nationalize the oil companies from the left. Before Bill Clinton, then a young governor of Arkansas, articulated a "Third Way" philosophy, Carter had discovered the virtues of the middle road and compromise.
http://www.usnews.com/articles/opinion/2008/08/13/past-and-present-malaise-and-the-energy-crisis.html