The wild rides of the campaign for president and the economic turmoil boosted Fox News Channel’s prime-time block to fourth among all cable channels for the third quarter, extending its streak as the highest-rated cable news network to 27 consecutive quarters. According to data from Nielsen Media Research, FNC averaged 2.2 million total viewers in the 8-11 p.m. daypart for the just-concluded quarter.
CNN ranked ninth among all cable channels for the quarter with an average 1.3 million viewers, its biggest quarter since the Iraq war began in early 2003. MSNBC was 23rd with 867,000 total viewers and also posted the biggest year-to-year quarterly growth spurts: 81% in prime time and 48% for total-day.
For total-day, Fox averaged 1.1 million viewers to rank sixth among all cable channels, while CNN ranked 11th with an average 713,000 viewers. MSNBC averaged 472,000 viewers and ranked 27th.
For CNBC, its 5 a.m.-7 p.m. business-day average of 318,000 total viewers was up 26% year-to-year and ended as its third best quarter ever.
For the month of September, which included the first presidential debate, as well as the peak economic crunch that has dominated cable news for the last two weeks, Fox also ranked second among all cable channels in prime time with an average 3.3 million viewers. CNN ranked fifth with 1.9 million. MSNBC ranked 14th with 1.2 million.
For total-day in September, Fox also was the No. 2-ranked channel in the cable universe with 1.5 million total viewers. CNN was ranked eighth with 992,000. MSNBC ranked 22nd with 567,000.
http://www.tvweek.com/news/2008/10/fox_news_capitalizes_on_electi.phpD*mn although great news for Rachel: —MSNBC’s “The Rachel Maddow Show” averaged 1.64 million total viewers for its first two weeks, up 125% from the third-quarter 2008 average prior to its debut...
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