From Noam Chomsky interview:
(McCain's campaign manager) said the election is not about issues, it is about character and personality, and so on. Meaning, it is not a serious election. That is the way U.S. elections are run.
Issues are marginalized. They don't talk about them and the media coverage is about Rev. Jeremiah Wright's sermons or Sarah Palin's pregnant daughter…
…. These elections are run by the public relations industry. The intellectual community goes along.
Issues are marginalized. The focus is on personalities, on Jeremiah Wright's sermons, Sarah Palin's pregnant daughter, or whatever it may be. ... Same thing they pulled for Bush. You have to vote for Bush because he is the kind of guy you would like to meet in a bar and have a beer with; he wants to go back to his Ranch in Texas and cut brush. In reality he was a spoiled fraternity boy who went to an elite university and joined a secret society where the future rulers of the world are trained, and was able to succeed in politics because his family had wealthy friends...
These are games run by the public relations industry, which is a huge industry. It spends enormous resources manipulating attitudes and opinions. They design and control elections so that public in effect is marginalized. They keep away from issues for a very good reason...On a host of major issues, domestic and international, both political parties are well to the right of the population. So therefore, you don't want to talk about issues, not if you want to keep the business parties in power. Further, the population is aware of this, but the press won't publish it; 80 percent of the population says the country is run by a few big interests, looking out for themselves, not the benefit of the people,
By about 3 to one, people object to the fact that issues are not at the center of the campaigns. They want issues to be discussed, not personalities. Party managers know that, but they won't go along with it; it is too dangerous. They have got to make sure that the two factions of the business party, Republicans and Democrats, stay in power. So you don't deal with public concerns.http://www.alternet.org/audits/101530/chomsky%3A_%22if_the_u.s._carries_out_terrorism%2C_it_did_not_happen%22/?page=4I think it's been that way for a long time.