One of the major purposes of exit polls is to provide information on the characteristics of voters who voted for the respective candidates, in order to provide clues as to why or how the winner won and the loser lost. This post looks for those clues in the
2008 presidential exit polls.
One problem of interpretation to keep in mind is that often it is difficult (or impossible) to sort out which came first – the voter characteristic or the decision to vote for the respective candidate. For example, suppose that a larger percentage of McCain voters than Obama voters say that Sarah Palin is qualified to be president. Is that because believing Palin qualified to be president makes them more likely to vote for McCain, or is it because being committed to McCain’s candidacy makes them more likely to think that Palin is qualified? Or is it because the same type of intellectual “quality” that makes them likely to vote for McCain also makes them think that Palin is qualified? Or is a combination of all three of those things? Sometimes it can be very hard to tell.
On the other hand, it is often quite obvious which came first. For example, a person’s gender, age, race, or sexual orientation is obviously determined prior to their decision on whom to vote for.
With that in mind, let’s take a look at what the 2008 presidential exit polls might tell us.
Gender, marital status, and sexual orientationIt was women who made the difference in the 2008 election. Not only did they comprise 54% of the electorate, but unlike men, as a group they demonstrated a strong preference in this election:
Males: Obama + 1
Females: Obama + 13 But the voting behavior of women differed tremendously depending upon their circumstances:
Unmarried women: Obama + 41
Married women with kids: Obama + 4 Married women without kids: McCain + 9 And voting behavior also differed tremendously for men depending on their circumstances:
Unmarried men: Obama + 21 Married men with kids: McCain + 9
Married men without kids: McCain + 4 So, what does all this mean? For a long time now, women have been voting bluer than men. It is often said (and I can’t think of a better explanation) that the reason for that is that women are more likely than men to believe in a helping role for government. That could also explain why women with children were much more likely to vote for Obama than McCain – Women with children might feel a greater need for the kind of social services that government can provide than do those without children.
But then, why are
men more likely to vote for
McCain if they have children than if they don’t have children? Maybe that’s because men with children tend to be more paternalistic and authoritarian than men without children.
And why are both men and women so much more likely to vote for Obama if they’re single? That could be partly because single men and women are less financially secure than married people. And maybe it’s partly because single voters tend to be more liberal, younger, and more likely to be of a minority race than married voters.
Gay men and women voted overwhelmingly for Obama:
Gay, lesbian or bisexual: Obama + 43
Heterosexual: Obama + 8 The strong Democratic leaning of homosexuals is easy to understand: Probably many of them are not happy about the fact that the Republican Party habitually marginalizes and demonizes them and uses gay marriage as a wedge issue in their attempt to win elections.
RaceIt was not surprising that African-Americans voted very strongly for Obama. A little less expected was that
all non-white groups voted heavily for him:
African-American: Obama + 91
Latino: Obama + 36
Asian: Obama + 27
Other: Obama + 35 White: McCain + 12 These results have led some people to conclude that-African Americans voted for president largely on the basis of race this year. However, that conclusion may be premature. For one thing, African-Americans have voted overwhelmingly for the Democratic candidate in all recent presidential elections (though not quite as overwhelmingly as they did for Obama).
Secondly, only 9% of voters said that race was an important factor in their vote, and only 2% said that it was the
most important factor. 80% said that it was of no importance at all. Furthermore, of those who said that race was an important factor, Obama won by 7%, whereas of those who said that race was not important, Obama won by an almost identical 6%.
This all suggests that race had little to do with the results of this election. But perhaps many people just weren’t willing to
admit the extent to which race influenced their vote.
Another way to approach this question is to ask voters “
In the next few years, race relations will…” Analysis of the answers to that question was very interesting, in that it showed a very strong correlation between voting for Obama and optimism about race relations in our country.
Race relations will….
Get much better: Obama + 49
Get somewhat better: Obama + 38 Stay about the same: McCain + 10
Get somewhat worse: McCain + 36
Get much worse: McCain + 55 So, what kind of people think that race relations will get much worse in our country? (10% of voters said race relations will get somewhat worse, and another 5% said they will get much worse.) Racists often have an obsession with race and believe that people of other races are out to harm them. It seems to me that many of the voters who said that race relations will get worse in our country are racists. Those people voted overwhelmingly for McCain. Therefore, it seems that McCain probably benefited substantially from the racist vote.
That theory is supported by the fact that the only region of the country where McCain did well was the region where slavery originated and flourished until 1865:
Northeast: Obama + 19
West: Obama + 17
Midwest: Obama + 12 South: McCain + 11 AgeObama did much better among younger voters (18-29), whereas McCain did better among older voters (over 65):
18-29: Obama + 34
30-44: Obama + 6
45-64: Obama + 1 65 +: McCain + 8 In 2004, John Kerry also did relatively well with younger voters, but much less so than Obama – Kerry had a lead among 18-29 year olds of only 11. Among all the other age groups, Kerry did about as well as Obama did this year.
The age of the candidates was not acknowledged by most voters to be an important factor in their vote. Only 15% said that age was an important factor. Yet, those 15% made a huge difference in the election:
Was age of candidates an important factor to you?Yes: Obama + 55 No: McCain + 4 It is possible that the age of the voter helped determine whether the age of the candidate was important to him or her. And it’s also possible that age was an important factor to some voters because McCain seemed to have so many mental lapses during the campaign. People who felt that McCain’s mental lapses were age-related might have felt that they were voting against him partly because on his age.
Income At the lower ranges of annual income, below $50,000, income made a big difference, with voters heavily favoring Obama. Above $50,000, there wasn’t much difference in the various income ranges:
Under $15,000: Obama + 48
$15-$30,000: Obama + 23
$30-$50,000: Obama + 12 $50-$200,000: McCain + 1 $200,000 +: Obama + 6 It seems that in the lower income ranges people felt a great need to have a president who will have some compassion for them, and that this need was inversely proportional to their income.
It is surprising to me that the one income group (above $200,000) whose taxes will be adversely impacted by Obama’s tax plan voted more heavily for him than the large middle income group, which comprised 56% of voters. Obviously, most voters making above $200,000 per year are not terribly worried about Obama’s plan to raise their taxes, even though Obama clearly announced those plans. It is also worth noting that this highest income group voted for George Bush in 2004 overwhelmingly, by a 28 point margin.
EducationAs with John Kerry in 2004, Obama did better in the least educated and the best educated groups:
No High School degree: Obama + 28
H.S. or college graduate: Obama + 4
Postgraduate: Obama + 18 Income and education generally parallel each other to a large degree. This year, Obama’s poll numbers reflected that relationship, as he did best in the lowest income and education groups, worst in the middle, and second best in the upper income and education groups. This suggests that it is possible that the reason for Obama’s good support in the highest income group reflected their higher educational level.
But in 2004, a very
different relationship was evident. Although John Kerry did very well among voters with a postgraduate degree, those making over $200,000 per year voted overwhelmingly for George Bush. Why the upper income bracket voters voted so overwhelmingly in 2004 for George Bush, but turned around and voted for Obama in 2008 is one of the greatest mysteries to me of this election.
ReligionThere was only one religious group that voted for McCain:
Protestant: McCain + 9 Catholic: Obama + 9
Jewish: Obama + 57
None: Obama + 52
Other: Obama + 51 Given all the effort to tar Obama with the charge of anti-Semitism, the Jewish vote is quite interesting. And it illustrates something that we’ve known for quite some time – Jewish Americans in general are far to the left of most Israeli lobby groups.
Support for Obama was inversely associated with the frequency of church attendance, irrespective of specific religious affiliation:
Vote by church attendance:Weekly or more often: McCain + 12 Monthly: Obama + 7
Few times a year: Obama + 20
Never: Obama + 27 IssuesWhen categorized by what they thought is the most important issue, voters expressed the following candidate preferences (numbers in parentheses are the percentage of voters who considered the issue to be the most important):
Most important issue:Economy (63%): Obama + 9
Iraq (10%): Obama + 20
Health care (9%): Obama + 47
Energy policy (7%): Obama + 4 Terrorism (9%): McCain + 73 Clearly, Obama benefited from the fact that the economy was in very bad shape, and therefore was considered the most important issue. But this data suggests that if voters considered health care or Iraq to be the most important issue, Obama would have probably won by even more than he did.
The only issue for which McCain held an advantage was terrorism. My interpretation is that many of the 9% of Americans who consider terrorism to be the most important issue we face today are so fearful that they can’t think straight. Perhaps if our country had suffered its second devastating attack on its own territory under George Bush’s watch within a few weeks of the election, John McCain would have won the. But don’t ask me to explain why that makes sense.
George W. BushOne poll question clearly showed the utter contempt in which Americans hold George W. Bush, as well as the importance of that fact to the results of this election. The question was “
Would McCain continue Bush policies?” An equal number of respondents answered “Yes” and “No” to that question. Here is how those voters voted:
Would McCain continue Bush policies?Yes: Obama + 82 No: McCain + 72 Consider what that means. Even Republicans – even McCain voters – were persuaded to vote for McCain largely on the belief that he would NOT continue Bush’s policies. This same poll indicated that Bush had a 28% approval rating. But how could that be? If 28% of voters really approved of how Bush is handling his job, then why would 90% of all voters who believe that McCain would continue Bush’s policies vote for Obama? And why would 85% of all voters who believe that McCain would NOT continue Bush’s policies vote for McCain? Obviously, Bush’s approval ratings are
inflated – apparently there are many people who are hesitant to say that they disapprove of the president, even if they don’t.
So, the most important question on voters’ minds in this election was whether or not McCain would continue Bush’s policies. And the overwhelming majority of voters – Republicans, Democrats, and others – judged a continuation of Bush’s policies to be a
bad thing.
Sarah PalinThere has been much speculation of the effect that Sarah Palin had on McCain’s chances for victory. Most of that speculation says that her effect was very negative. That judgment is supported by the fact that 66% of voters consider Biden to be qualified to be President, compared to only 38% who believe Palin qualified to be President.
However, there was another poll question that somewhat contradicts that judgment and suggests that Palin could have been a plus for the McCain ticket:
Was McCain’s choice of Palin a factor in your vote?Yes: McCain + 13 No: Obama + 32 What that suggests is that McCain was such a poor candidate that even the addition to the ticket of someone whom only 38% of voters considered qualified to be President nevertheless helped the ticket.
Hillary ClintonThere has also been a lot of speculation about the effect of Hillary Clinton on the election results. When the race for the Democratic nomination heated up, some people (including me) felt that Senator Clinton was running
too negative of a campaign and thereby hurting Obama’s chances for the general election. But I
changed my mind about that assessment when it came out that Hillary resisted advice from her top campaign aides to get way more negative than she did.
In any event, after she conceded, Hillary aggressively campaigned for Obama, and the exit polls suggest that that campaigning paid off:
Who did you want to win the Democratic nomination? (Democrats only)Hillary Clinton: Obama + 67
Other Democratic candidate: Obama + 28
No preference: Obama + 50 In other words, as it turned out, Hillary Democrats voted for Obama in greater numbers than other Democrats.
Beliefs about personal characteristics of the candidatesContrary to the conventional wisdom, when asked about personal characteristics of the candidates, most were more favorable to Obama than to McCain:
Who is in touch with people like you?Obama 57 ;
McCain 39 Who has right judgment?Obama 57 ;
McCain 49 Which candidate attacked unfairly?McCain 64 ;
Obama 49 McCain got a better rating than Obama for only one personal characteristic:
Which candidate has right experience?Obama 50 ;
McCain 59 The enthusiasm factor30% of voters said that they would be “excited” about an Obama victory, compared to only 14% who said they would be “excited” about a McCain victory.
The enthusiasm factor is also illustrated by looking at first time voters. Only 11% of the electorate were first time voters in 2008. But they had a disproportionate impact on the election results:
First time voters: Obama + 39
Not first time voters: Obama + 2 Some of the first time voters were people who became old enough to vote this year for the first time. But in addition, the enthusiasm for Obama this year was such that many voters who had been eligible to vote in previous elections, but who didn’t vote, were persuaded by Obama’s candidacy to vote for the first time this year.
SummaryDemographic groups that voted most heavily for Obama included: women, especially single women and those with children; unmarried men; gay men and women; members of minority races; 18-29 year olds; people who earned less than $50,000 a year; those with graduate degrees; non-Protestants or people who attend church infrequently or never; and those from the West, Northeast, or Midwest.
Voters sided with Obama over McCain on the economy, health care, Iraq and the environment. Terrorism was the only issue (addressed in this survey) for which voters sided with McCain over Obama.
Voters also gave Obama higher marks than McCain for most personal characteristics. They believe that Obama has better judgment, is more “in touch” with them, and ran a fairer campaign than did McCain. The only characteristic for which they gave McCain higher marks than Obama was “experience”.
The over-riding issue of this campaign appeared to be George W. Bush. Those who believed that McCain would continue Bush’s policies voted overwhelmingly for Obama. McCain was able to get votes only by convincing people – even Republicans – that he would
not continue Bush’s policies.
McCain fared better than Obama among: married men; whites; those who are pessimistic or fearful about race relations; Southerners; the elderly; and persons who are fearful about terrorism. Most of all, McCain did well with voters whom he somehow managed to convince that he would not continue George Bush’s policies if elected president. How he managed to convince voters of that – when all the evidence contradicted it – is beyond my understanding, but it was definitely his most impressive achievement of the 2008 campaign.
Obama ran an excellent campaign. He never unfairly attacked McCain, though he endeavored to expose the flaws in his positions and policies. He tried to give voters an honest indication of what he stood for, for example by being forthright about his plan to reverse the Bush tax cuts for the wealthy. He soundly defeated McCain in three consecutive debates. There was no specific poll question or questions that proved these points. Rather, all of this was evidenced by the sum total of both the official election and the exit poll results, which demonstrated Obama to have broad and deep support among numerous diverse groups of American electorate.