"It seems there are lots of stores that are closing due to the 'recession' and the fact that people are not shopping. If you have any 'gift cards' from these stores, make sure you use them, or you will lose them! Watch those store money cards and gift cards . . . and credit slips! Stores that informed the Security Exchange of closing plans between October 2008 and January 2009. PLEASE PASS THIS ON TO ALL YOUR FAMILY AND FRIENDS."
It's then followed by a long list of major national and regional retailers and a notice of their status, such as "Talbots closing down all stores; J. Jill closing all stores; GAP closing 85 stores..."
It's scary, especially in light of the Steve & Barry's debacle.
It's also filled with half-truths, enough that it's already crept into Urban Legend status (go to snopes.com).
For starters, the creator of this scare piece cites the "Security Exchange" as being informed about the closing by the retailers. There is no "Security Exchange." If the writer meant the federal Securities and Exchange Commission the SEC they really missed the mark. So I'd be real wary about believing anything else in this hoax.
Let's fill in some of the holes, particularly regarding chains that are operating stores in Central New York.
The e-mail says J. Jill is "closing all stores." In fact, Talbots Inc., the owner of J. Jill, is trying to sell that chain. It didn't mention closing J. Jill (and yes, Talbots did close some of its underperforming divisions, including Talbot Kids, but that was before the fall economic meltdown).
The e-mail says Gap or GAP, as the e-mail creator calls it is closing 85 stores. It is. But folks, it has 2,677 stores and continues to open new ones.
The e-mail says Pacific Sunwear is "closing stores." It is. It previously announced it was closing its d.e.m.o. stores because the spinoff was unsuccessful. No Pacific Sunwear stores were closed.
The e-mail says Macy's is closing nine stores. These, too, were previously announced, after Macy's acquired May Department Stores and Macy's still has more than 800 outlets.
It also cites a few other retailers as going-out-of-business: The Sharper Image, Wickes Furniture, Levitz . . . well, these, too, were previously announced, and as with Steve & Barry's, their trouble preceded the economic meltdown. There's no news here.
And on and on.
I'm not saying you shouldn't be careful about buying gift cards. You should always be careful about that. But you should also be careful about what you read on the Internet.
OK, including Store Front . . .
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Store Front also runs Sunday and Wednesday in The Post-Standard and the Store Front blog,
http://www.syracuse.com/business/index.ssf?/base/business-14/1227261645229820.xml&coll=1Edit to add.
Here is the Snopes.com link:
http://www.snopes.com/politics/business/storeclosings.asp