Lou Dobbs Takes a Dive

Dobbs' Ratings Dip Down

By Felix Gillette
June 9, 2009 | 7:18 p.m

snip//


Drawing comparisons between the White House and the Kremlin or between Mr. Obama’s economic philosophy and that of Karl Marx is all the rage in conservative media circles these days. Elsewhere in the cable news landscape, various Fox News anchors, including Glenn Beck and Sean Hannity, have been able to parlay such commie-socialist name-calling into skyrocketing ratings.

But at CNN—and also at HLN (né Headline News), where Lou Dobbs Tonight repeats each weeknight—the nightly slicing and dicing of the 44th president’s economic policies has done little to beef up Mr. Dobbs’ ratings. Instead, Mr. Dobbs’ audience seems to be in decay.

During the month of May, according to The Observer’s analysis of Nielsen data, Mr. Dobbs’ 7 p.m. program on CNN averaged 657,000 total viewers and 181,000 in the key 25-to-54 demographic—numbers that were down a whopping 29 percent and 27 percent, respectively, versus May of 2008. Along the way, Mr. Dobbs sank into third place in his time slot, trailing Fox News’ Shepard Smith by a bundle and MSNBC’s Chris Matthews by a sliver. During three out of the first six weeknights in June, Mr. Dobbs’ place in the standings sank even lower; he finished fourth in the demo, falling behind HLN’s Jane Velez-Mitchell.

On HLN, Lou Dobbs Tonight hasn’t fared much better. During a month in which CNN’s sister network has seen its weekday prime-time ratings grow an impressive 40 percent year-over-year in the 25-to-54 demo, the 9 p.m. repeat of Mr. Dobbs’ show was down 8 percent (129,000 versus 140,000) in the demo compared with the same time period last year.

In fact, on the night of Mr. Dobbs’ czar analysis, the 63-year-old anchor managed to pull off what must be rare feat in the history of cable news: He finished in fourth place in the demographic at two different time slots (7 p.m. and 9 p.m.) on two different networks (CNN and HLN) on the same night!

OF COURSE, Mr. Dobbs is hardly the only CNN anchor struggling to hang on to his audience. Anderson Cooper and Campbell Brown have seen some of their viewers disappear since the start of the year. But Mr. Dobbs’ recent dip promises to make CNN’s challenge of recapturing second place from MSNBC in prime time that much harder.

more...

http://www.observer.com/2009/media/dobbs-ratings-dip-down

to hear that kind of thing they can go to Faux or MSNBC.

Well, the embalming helps. :evilgrin:

Now I can't stand the sight of him. I put him in the same category as O'Reilly, Hannity and Beck.

I realized over time that he was just a racist, republican leaning bigot who couldn't care less about the poor and middle class.

Fox seems to have cornered the racist demographic market.

whereas when Phil Donahue had good ratings, his show was canceled.

...they're chanting Yoooooooooooooooosuck.:evilgrin:

and not exactly eye candy...
It's amazing that anyone can bear to watch him.

Watching him leaves me with only one conclusion, there is a man that needs help. There is nothing to be gained from watching that show. Fox owns the looney bin and who else buys into that fear-mongering - hate the brown people crap?

He's just a paranoid, racist asshole; nothing new or attention grabbing there.

He reminds me of an abusive grandfather.

I look at his 'new teeth'. :D

I always look at his teeth. And the comb marks in his hair. He's coffin ready!

I haven't watched him at all; I hope he got his talking under control with his new choppers.

Now they're looking like spankling new dentures.

and he can go join his buddies at Fox.. It's where he belongs

Report news.

true interests.

While he claims to be an Independent, has comments regarding President Obama turned me off on him. He once concentrated on Middle Class workers issues and how they were being screwed by Corporate America. I saw his anti-illegal immigration policies as being against the exploitation of illegal immigrates to pay them peon wages while destroying the market for American workers. No, I am not anti-immigration. I believe that our diversity is what contributed to our nation's success, but the exploitation of workers either here legally or illegally was counterproductive.

People are tired of all of his negativity.

and even thought I don't watch, hopefully Morning Schmoe will be next.

he hates anything that wasn't born or made in america.