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Q2: MSNBC Tops CNN in Prime but Morning Joe 4th in Younger Viewers

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RamboLiberal Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jun-30-09 05:25 PM
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Q2: MSNBC Tops CNN in Prime but Morning Joe 4th in Younger Viewers
For the first time ever, MSNBC beat CNN in weekday primetime for the second quarter 2009 (M-F, 8-11pmET) in Total Viewers and among A25-54 viewers. MSNBC is up 18% in Total Viewers while CNN is down 10% in Total Viewers in prime time compared to Q2 '08.

And while MSNBC takes second in prime, the much-publicized "Morning Joe" will finish the quarter in fourth place in younger viewers (137K) behind CNN's American Morning (159K) and HLN's Morning Express with Robin Meade (153K). "Joe" comes in third in Total Viewers.

Additionally, in M-S Primetime, MSNBC beat CNN for the quarter among A25-54 (264,000 vs. 240,000).

- For the first half of 2009, MSNBC is beating CNN among A25-54 in primetime. Weeknights MSNBC is averaging 338,000 to CNN's 325,000 and for the full week MSNBC is winning 303,000 vs. 291,000.

- MSNBC was the number one cable news network among younger viewers for 2Q09, Adults 18-34, in 2Q09, in M-F and M-Su primetime. MSNBC was also number one in A18-34 at 8 p.m. with "Countdown."

- "Countdown with Keith Olbermann" continues to drive MSNBC primetime, out-rating "Campbell Brown" by a huge 65 percent among A25-54 (350,000 vs. 212,000) and by 51 percent in total viewers (1,159,000 vs. 769,000) in 2Q09. "Countdown" is up 7 percent in total viewers (1,159,000 vs. 1,081,000) for the quarter, while "Campbell Brown" is down -4 percent in total viewers.

http://www.mediabistro.com/tvnewser/ratings/q2_cable_ratings_msnbc_tops_cnn_in_prime_120395.asp
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Dennis Donovan Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jun-30-09 05:33 PM
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1. I haven't watched Morning Joe in months....
Edited on Tue Jun-30-09 05:50 PM by Dennis Donovan
I got creeped out my Mika's girl-crush on Palin (she even started wearing her hair like her:scared:)
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county worker Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jun-30-09 05:37 PM
Response to Reply #1
2. Morning Joe is now a media hype of Joe and his book.
They are trying to make Joe into the anti-Obama. That whole bunch act like they are god's gift to the rest of us, calling themselves experts.

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DainBramaged Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jun-30-09 05:54 PM
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3. Morning Schmo, why God invented mouthwash for when you puke in your mouth
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