MarketWatch: Advertisers deserting Fox News' Glenn Beck

Advertisers deserting Fox News' Glenn Beck
Cable host calls Obama 'racist' and sponsors move to distance themselves

By William Spain, MarketWatch

NEW YORK (MarketWatch) -- In what is shaping up to be one of the more effective boycott campaigns in years, advertisers are abandoning the "Glenn Beck" show on Fox News following the host's incendiary comments that President Barack Obama is a "racist" and has a "deep-seated hatred for white people."

Among the advertisers to pull spots from the popular cable talk show are Geico, owned by Warren Buffett's Berkshire Hathaway; Procter & Gamble; Sargento Cheese; and Progressive, according to the companies and Color of Change, one group that is organizing a campaign against the program.

Beck, who made the remarks during another Fox News program late last month, is among the network's biggest draws, pulling in an average of about 2 million viewers.

Geico didn't respond to a request for comment but sent Color of Change an email saying it had "instructed its ad-buying service to redistribute its inventory of rotational spots on (Fox) to their other network programs, exclusive of the Glenn Beck program."

Privately held Sargento told its media buyer not to put any of its ads in Beck's show, said a spokeswoman. .........(more)

The complete piece is at: http://www.marketwatch.com/story/advertisers-deserting-fox-news-glenn-beck-2009-08-14

Michael Weiner and O'Liely. O'Liely will get the Fox police after them.

the day when Beck has literally no advertisers at all. What will Murdoch do with him then? I doubt that he will be charitable. Someone said recently on MSNBC "they sell a lot of gold on Beck's show," which ads I find a bit ghoulish. Of course, Congress could always reinstate the law preventing foreign ownership of TV stations and networks, forcing Murdoch to go elsewhere with his crap.

with or without Beck. Advertisers will stay away for a bit, but viewers are still watching so they will be back.

Plus I think Rupert is an US citizen now and a foreign ownership law would only drive investment dollars amid tax revenue to other countries.

:rofl: