Beck Boycott (Clorox)

I just recieved an e-mail from Clorox saying they will no longer advertise on political shows.

Dear Consumer,

This is in response to your recent communication regarding Clorox Company
advertising. Thank you for contacting us, we very much appreciate hearing
from consumers as The Clorox Company remains committed to quality
broadcasting. We pride ourselves in being a responsible advertiser and
have established long-standing and strict standards for the selection of
television programming. Per our standards, we do not advertise in programs
that display exploitive sex or violence; treat ethnic, religious or
political groups in a disparaging manner; present facts inaccurately or
distort them to blatantly partisan advantage; and treat individuals or
groups in a demeaning manner.

Clorox holds true to our advertising standards and we hold true to our
nation’s heritage of free expression of political opinions. However,
consistent with our standards, we do not want to be associated with
inflammatory speech used by either liberal or conservative talk show hosts.
After a comprehensive review of political talks shows across the spectrum,
at this time we have made a decision not to advertise on political talk
shows.

Today’s television programming environment is extremely challenging for
responsible advertisers. However, The Clorox Company will continue to
exercise special care in all program and station selection. We do not want
to support programming that is in conflict with our programming standards.

Thank you again for taking the time to contact us.

Sincerely,

Clorox Consumer Services

Let's keep it going.

that activism works, and that our side CAN have an impact on the vile behemoth that is CONservative hate-radio/TV. Sometimes it just seems like we're up against a whole slew of Goliaths. But let's not forget what happened to the first one!

:patriot: :headbang: :thumbsup: :kick:

This would affect/hurt liberal shows too. Did Clorox advertise on any liberal shows?

There is no "NEWS".

Thank you for contacting us about your FreshCare Towels. We always appreciate hearing from our consumers.



This is in response to your recent communication regarding a Clorox Company advertisement. Thank you for bringing this to our attention. We very much appreciate your feedback and vigilance of broadcast television as The Clorox Company remains committed to quality broadcasting. We pride ourselves in being a responsible advertiser and have established strict standards for the selection of television programming. Per our standards, we do not advertise in programs that display exploitive sex or violence; treat ethnic, religious or political groups in a disparaging manner; present facts inaccurately or distort them to blatantly partisan advantage; and treat individuals or groups in a demeaning manner.

We understand that while Glenn Beck was a guest on the program Fox & Friends on 7/28/09, he made the statements that you wrote to us about. After a thorough investigation by our agency partners, we have confirmed that no Clorox Company advertisement aired in the above program where Glenn Beck made the specific comments you referenced. While we¿ve had limited advertisements on the Glenn Beck Program in the past, the programming content at issue would not adhere to our programming standards and furthermore we will continue to rigorously scrutinize these types of shows for participation.



Today¿s television programming environment is extremely challenging for responsible advertisers. However, The Clorox Company will continue to exercise special care in all program and station selection. We do not want to support programming that is in conflict with our programming standards.


Again, thank you for contacting us.

Sincerely,

Vicky Bullock

Consumer Response Representative

Consumer Services

:thumbsup:

how is that possible?

PS: I love how much sh*t Beck is getting over this. Awesome.