ROFL - Jim Cramer on Beck Advertisers: 'I Think They All Come Back in the End'

This may go against the wishes of some of the personalities on MSNBC, but CNBC “Mad Money” host Jim Cramer thinks the Glenn Beck boycott won’t have an impact on NewsCorp’s (NASDAQ:NWSA), the parent company of Fox News, bottom line.

During the “Stop Trading” segment on “Street Signs” Aug. 24, Cramer explained that Unilever (NYSE:UN) was going all out with its advertising, by not avoiding shows that might offend someone’s political sensibilities. Cramer said that strategy was paying off for Unilever, whose stock is up 10 percent since July.

“When I look at it, it’s very interesting cause there’s an article in the same magazine, Ad Age magazine, about how like Unilever is spending like mad, and that they’re going to be, Unilever had a spectacular quarter,” Cramer said. “My take is that whoever is just trying to parcel and figure out where to be in the Fox News or where to be in the MSNBC, ought to take their cue from Unilever, which had the best quarter of all packaged goods because they flooded all media and it showed that those who pulled back, whether it be from Glenn Beck, or whether it be from Olbermann, didn’t do as well as Unilever, which was all in during this period where the rates went down.”

Unlike his colleagues on sister network MSNBC, Cramer didn’t portray Beck as a racist hatemonger and said that eventually all the advertisers forced away from his program would come back.

“So my take is that advertising worked, but it only worked if you’re not – I mean look, I think, I used to follow Glenn Beck when I had a radio show,” Cramer said. “He’s a nice guy, Philadelphia and I’ve been on his show. You know – I think they all come back in the end.”

http://www.businessandmedia.org/articles/2009/20090824164549.aspx

And here I thought he was gone after his public dunking by Jon Stewart.

They just had their advertising moved to different shows or increased in shows they also ran on.

And Cramer is right, you'll see the advertisers back on Beck's show within a few months. It happens all the time.

quietly come back.

:rofl: :rofl: :rofl:

as a former employee in the radio business for the "evil empire" - I can say without hesitation, this stuff will blow over - they know it, the sales reps who handle national buys knows it.

Both sides will wait it out and will eventually those spots will filter back to Glenn Beck show.