Suggestions for an MD who would like to write syndicated blog/column....

to "take on the BS the pharmaceutical and traditional medical community throw out."

Unfortunately, he would want to write under a pen name since he still is in practice.

He is well respected in this region and I've worked with him over MANY years. I'm a little thrown by having to hide his identity, however, and how to market him anonymously.

Perhaps if he provides enough credible information exposing common practices that will be enough to generate interest and prove credibility?

The anonymity of the approach has me stumped since his goal is to develop a large readership and essentially have a column syndicated. If he was envisioning a Rude Pundit approach, I would understand and could work with that. ;) I think he envisions something more straightforward, yet anonymous. Can't get onto HuffPo being anonymous or writing under a pen name, can you?

Not enough coffee....all thoughts and ideas are appreciated. ;)

without the professional background of the writer being known. Anyone can say they're an expert in this, that and the other, but unless one's credentials can be proven, it's hard to gain readership and syndication. If it's written anonymously, I don't know how to market it to appropriate venues for the content.

I'm a ghostwriter -- and he's an excellent author on his own -- so the writing of it isn't a problem. It's the marketing and distribution of it.

I'll need to be clever. And this will require much more coffee....and wine later.

;)

Don't they have an anonymous airline pilot?