I have often remarked on the moral view of a deontologist (duty-based actions) vis-a-vis that of a consequentialist (self-proclaimed 'pragmatists' or utilitarians) and cited Kant's Categorical Imperative as the pole star of my ethical system. One of the formulations of the Categorical Imperative is
"Act in such a way that you treat humanity, whether in your own person or in the person of any other, always at the same time as an end and never simply as a means"
In my view, the failure to act in this manner is at the heart of the objectification of human beings - an objectification that results in viewing another person without empathy, without respect, and merely as a means to sate one's own appetites, whether those appetites are in the sublimation of greed, anger, or even the perversions of lust.
When the "means of production" is human labor, it must be recognized that
ownership of the means of production (the very definition of capitalism) is the objectification (commoditization) of human labor ... and of humanity itself.
At the core of Imus' remarks there was absolutely no discernible consideration or respect for the inalienable humanity of the members of the Rutgers basketball team. They became mere grist for the commercial activities of a talk show host and the network corporations (both MSNBC and CBS) - where a corporation is merely a creature whose sole drive is the 'love of money' (the root of all evil).
In my view, even gossip is a violation of the moral imperative. When the lives of others become grist for our own transient 'popularity' as the peddler to prurient interests, we're both treating others
and ourselves as a means to an end that has little to no social value.
http://en.wikipedia.org/wiki/Categorical_imperativeSo ... that's my $0.02 again. Since I see this at the core of a plague of all manner of predations we repeatedly address in this forum and almost never discuss the common moral precept, I feel this deserves a greater consciousness in this, our DU community.