PhRMA Backs the Baucus Plan with $150 Million Ad Buy
Brian Beutler | September 14, 2009, 9:07AM
According to the New York Times,
http://prescriptions.blogs.nytimes.com/2009/09/12/drug-makers-plan-to-back-baucus-plan-with-ad-dollars/ the Pharmaceutical Research and Manufacturers of America will spend $150 million specifically boosting for the health care reform proposal introduced last week by Sen. Max Baucus (D-MT).
PhRMA has already spent millions on ads supporting the idea of reform more generically. But now that Baucus has come forward with an industry friendly proposal of his own--one that's significantly less progressive than the other proposals in Congress--PhRMA's throwing it's weight specifically behind his plan.
Baucus will unveil a draft of his legislation this week, and begin hearings on it next week. His legislation will not include a public health insurance option.
more:
http://tpmdc.talkingpointsmemo.com/2009/09/phrma-backs-the-baucus-plan-with-150-million-ad-buy.php?ref=fpb