Ad Boycott Costs Glenn Beck Over 50% of Ad Dollars

kpete

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Mon Sep-14-09 03:35 PM
Original message

Ad Boycott Costs Glenn Beck Over 50% of Ad Dollars

Ad Boycott Costs Glenn Beck Over 50% of Ad Dollars

62 Companies Refusing to Advertise with Beck Cost Fox

Nearly $600k Per Week

OAKLAND, Calif. — The advertising boycott of Glenn Beck has cost the controversial host over half of his estimated advertising revenue since it was launched by ColorOfChange.org a month ago. This according to data analyzed from industry sources.

Estimated advertising revenue was collected on a week-by-week basis for a period of two months. According to the data collected, the amount of money spent by national advertisers on Beck’s program per week was at its highest at approximately $1,060,000, for the week ending August 2, 2009. ColorOfChange.org launched their campaign at the end of that week and since then, 62 advertisers have distanced themselves from Beck. Data collected for the week ending September 6, 2009 shows Beck’s estimated ad revenue at $492,000, equal to a loss of $568,000.

“Fox News Channel has consistently claimed they haven’t lost revenue as advertisers abandon Glenn Beck, but the numbers prove otherwise,” said James Rucker, Executive Director of ColorOfChange.org. “Fox News Channel has a limited amount of ad positions. If 62 companies refuse to run ads on two of their 24 hours of programming, they are losing inventory. No matter how high Beck’s ratings have been lately, advertisers still see Beck as toxic and don't want him associated with their brands. There is no way that Fox News Channel is making the money they should be making with Glenn Beck.”

ColorOfChange.org launched its campaign against Beck last month after the Fox News Channel host called President Obama a “racist” who “has a deep-seated hatred for white people” during an appearance on Fox & Friends, remarks that they say indicates a pattern of race-baiting and fear-mongering on Beck's part. ColorOfChange.org called on its members to sign a petition urging companies who advertise on Glenn Beck to cut off their advertising support of his work. To date, over 180,000 people have signed the petition and 62 companies have pledged to not run any additional advertisements during Glenn Beck’s show.

more:
http://colorofchange.org/beck/more/release-9-14-09.html

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BlooInBloo

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Mon Sep-14-09 03:37 PM
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1. I think CNN went for a few years with Beck as their lowest rated show...

Don't expect Fox to care any more than CNN did.

Nevertheless, gawd bless ColorOfChange for their most excellent work!

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SoCalDem

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Mon Sep-14-09 03:49 PM
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2. Rupert is Lovin' It.

They will run Beck's show if he has NO sponsors.. why?

because they hired him to create "heat", and he's delivering.

Fox needs heat..they don't give a crap about light.

They want the trolls tuning in every day to see what Glenn will say next....the loonier the better..

Media ad-buys are usually done in blocks of air time, and the network places them. The ads are already paid for..the money's in Ruperts's bank account. They can use Beck's show to run ads for Fox shows & for PSAs and for political ads sent to them by the RNC..he doesn't "need" sponsors.

Once his ratings fall, they might reevaluate

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damntexdem

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Mon Sep-14-09 04:16 PM
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3. Good. Has Red Lobster stopped advertising on his show?

Or is it still Dead Lobster.

I wasn't sure yesterday, so for my birthday meal, I chose another place.

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Champion Jack

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Mon Sep-14-09 04:28 PM
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4. Good! let's keep up the heat

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