Is the OP too dry? The bread isn't! It's really good. Trader Joe's carries it, COOPs and other supermarkets... you CAN vote with your pocketbook, promote good business practices, be healthy and CHANGE THE WORLD.
http://www.alvaradostreetbakery.com/ A global supplier of Certified Organic Whole Grain Breads and Bagels, made with Sprouted Wheat.
Alvarado Street Bakery’s mission is to give superior service in providing the finest quality baked goods to its valued customers nationwide by utilizing a worker owned and managed cooperative business structure and to strive to use whole grain and organic ingredients, wherever possible, to support sustainable agricultural practices and healthy living.
Alvarado Street Bakery is located just north of San Francisco in the beautiful wine country of Sonoma County. For over 20 years Alvarado Street Bakery has been a leader in producing healthy, organic whole grain breads. Here in Northern California, we run our own fleet of trucks servicing all major supermarket chains as well as smaller health food stores and natural food markets.
Outside of California our products travel frozen (one of the major attributes of sprouted breads is that they freeze very well) allowing us to offer these terrific products to consumers throughout the country, as well as in Canada, and Japan. These truly delicious healthful breads are enjoyed by people of all ages, including children, who love the moist, soft texture and the nutty whole grain flavor.
Our History
We started producing whole grain organic baked goods for our local community in 1979. Our roots can be traced back to the “Food for People not for Profit” movement in the San Francisco Bay Area. We were originally part of a non-profit organization called Red Clover Worker’s Brigade. The brigade consisted of ourselves, a retail store (Santa Rosa Community Market), a trucking company, and a wholesale warehouse.
In 1981 five brigade workers decided to form a worker cooperative. They purchased the bakery and formed Semper Virens Bakery Food Cooperative. Semper Virens in Latin means “ever green” and is the botanical name for one of our area’s largest treasures, our ancient redwood forests. We decided to call the name under which we do business Alvarado Street due to a serendipitous placement of a road sign stowed away in the bakery when we were choosing a name.
In the years that have passed we have continued to grow and reach out to customers that now span the globe. Currently we employ over 100 people and produce and distribute over 30 organic baked goods. The dedication of workers past and present to make the highest quality organic baked goods anywhere continues to be the force behind what we stand for. Simply put "We are changing the way the world eats -- one slice at a time."
Alvarado Street Bakery featured in documentary
http://modern-baking.com/news/alvarado-street-bakery-featured-0918/Alvarado Street Bakery, an organic bakery in Petaluma, Calif., was featured in the latest Michael Moore documentary Capitalism: A Love Story.
Three of Alvarado’s production workers, Sara Romero, Ronnie Bell and Custodio Quiroz, joined Michael Moore on the red carpet at the movie’s premier. They also were interviewed by Moore’s staff for inclusion in the documentary.
Alvarado Street Bakery is a worker-owned cooperative, owned and managed entirely by the employees. The 30-year-old bakery was included in the film as evidence that alternative business models can work. It produces sprouted wheat bread and bagels that are sold in grocery stores and natural food stores world-wide.