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Customer interest in 79.9% credit card is 'phenomenal'

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TwixVoy Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 08:35 PM
Original message
Customer interest in 79.9% credit card is 'phenomenal'
"The company offering the sky-high-interest-rate card to consumers with poor credit says the response has been great."

http://articles.moneycentral.msn.com/SmartSpending/default.aspx?feat=1516489
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Nikki Stone1 Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 08:36 PM
Response to Original message
1. Oh. Dear. God.
Sigh.
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Ikonoklast Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 08:39 PM
Response to Original message
2. I hope ten million people bang out the limit on that card
and default all in the same month.

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leftstreet Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 08:45 PM
Response to Reply #2
5. Right on!
:thumbsup:
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Lydia Leftcoast Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 08:43 PM
Response to Original message
3. They probably appeal to the same crowd that swallows the line
"For just $25 a week, you can own a computer."
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salin Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 09:12 PM
Response to Reply #3
9. Many years ago when I was doing some basic (ala not fancy) furniture shopping
the sales person was telling me about some of the "deals" per 'nothing down for x number of months'. When the interest rates were described (after the pitch of how little a month it would cost)... and how long one would pay and calculating how much over the selling price it would cost, I was a bit aghast.

Our society is pretty illiterate per home finances. When it was described (how much more one pays in the end), it was hard to believe that any one would agree to those conditions (rather than put that much aside each month, and much sooner than one would 'pay off' on the 'credit' conditions. Until one realizes how many questions I had to ask to get the person to detail that info.

Am guessing that crowd (that goes for the $25 a week computer), is much larger than we would like to admit.

Side note: hope you survived the storms okay. I had a number of friend in Wisconsin postpone travel trips to Indiana due to the storms.
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Lydia Leftcoast Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 09:16 PM
Response to Reply #9
10. Oh yes, I was fine--I didn't travel more than five miles the whole time
:hi:
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salin Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 09:24 PM
Response to Reply #10
11. Glad to hear...
that you weathered the storm! :hi:
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dixiegrrrrl Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 08:45 PM
Response to Original message
4. If you need to establish credit and will carry NO balances
monthly rates are meaningless.
Of course, we know the CC card companies are just hoping and wishing that you carry even a teeny balance just once. That's all it would take to start the perpetual debt game.
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roamer65 Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 08:56 PM
Response to Reply #4
6. I agree. That's the only reason people would sign up for this card.
Edited on Tue Dec-29-09 08:57 PM by roamer65
Just to re-establish credit by showing monthly on-time payments.
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salin Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 09:06 PM
Response to Reply #6
7. Sadly, with the poor teaching (or just missing) teaching of financial literacy
I have to wonder what the percentage of folks signing up are that intentional/disciplined. I doubt that those pushing the cards are terribly upfront about what it means if one doesn't pay it off right away (per nearly double cost of purchases, if it isn't paid off quite quickly.)
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WeDidIt Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 09:55 PM
Response to Reply #4
14. I bet there's still a fee with this one
and I bet the interest starts day one of the charge, too.
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backscatter712 Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 09:06 PM
Response to Original message
8. It's like a payday loan on a card!
Makes usury easy and convenient!
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NNN0LHI Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 09:34 PM
Response to Reply #8
12. More like a mob loan shark who doesn't break your legs if you miss a payment
They destroy your credit history which in the long run is probably worse.

Don
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L0oniX Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 09:52 PM
Response to Original message
13. Why 79.9%? Did they pull that figure out of their ass? I mean why not make it 100%?
You can get cc's for with a much lower rate than 79.9 even if you have a bankruptcy. Most of the fix your credit/start over cards offer a deal for a yearly fee and 18-22% ...or are those all gone now? My wife just got another 18% card with no yearly fee and she went through a bankruptcy 2 years ago. Clearly the 79% cc is for the most foolish of people.
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WeDidIt Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 09:56 PM
Response to Reply #13
15. I bet it's as high as is legally possible
thanks to the Bush Admin.
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rantormusing Donating Member (210 posts) Send PM | Profile | Ignore Tue Dec-29-09 10:22 PM
Response to Original message
16. AS long as they don't cry
When they don't get paid
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varelse Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 10:26 PM
Response to Original message
17. Phenomenal = "2% of people receiving the offers have applied for the cards"
Premier hasn’t said how many applications were distributed, but CreditCards.com reports:

(Miles Beacom, CEO of Premier Bankcard) called the response "phenomenal," adding 2% of people receiving the offers have applied for the cards. Their normal response rate is 1% to 1.2%, he says. "It's double what our normal product was."
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Ikonoklast Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Dec-29-09 11:16 PM
Response to Reply #17
18. He didn't mention that their 'normal product' involved
selling steaming piles of crap.
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varelse Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Dec-30-09 08:52 AM
Response to Reply #18
19. The phenomenal success rate must be due to the fact that this is a
deluxe steaming pile with extra, bonus crap. :shrug:
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Silent3 Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Dec-30-09 09:07 AM
Response to Reply #17
21. For a direct mail sales pitch, 2% IS a good response rate.
A huge amount of junk mail is never even opened, it just goes straight from mail box to trash can.

If you send out 100 pieces of junk mail, and manage to get 2 people among 100 recipients who get through all of the steps of actually bothering to open the mail, looking it over to see what the mail is about, dropping their suspicions that they're dealing with some kind of scam, filling in a form, putting that form back into a return envelope, and dropping that envelope back into a mail box, you're doing quite well as far as the world of direct mail is concerned.
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spanone Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Dec-30-09 08:54 AM
Response to Original message
20. like offering nooses to people on suicide watch
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