Have you noticed the cigarette companies can't use the terms 'light' of 'mild' any more? Here is why

http://www.jointogether.org/news/headlines/inthenews/2010/tobacco-companies-change.html

Tobacco Companies Change Cigarette Packaging -- Barely -- to Comply with Law

February 23, 2010

The packaging is almost exactly the same, but Philip Morris' Marlboro Lights brand is no more: with terms like "light" and "mild" now banned by law from tobacco marketing, the cigarettes are now being called "Marlboro Gold."

The New York Times reported Feb. 18 that critics condemned tobacco companies for flouting the spirit, if not the letter, of the law. "They're using color coding to perpetuate one of the biggest public health myths into the next century," said Gregory N. Connolly of the Harvard School of Public Health.

Other examples include R.J. Reynolds decision to relabel Salem Ultra Lights to Salem Silver Box, and Marlboro Ultra Lights transformation into Marlboro Silver.

:rofl: :rofl: :rofl:

:P

a preferred way of weaning off cigarettes.

Since the labeling refers to the amount of tar and niocotine, less nicotine per butt means eventually the cravings will be reduced. I've seen stop smoking programs specifially recommend Benson and Hedges ultralites as having the least nicotine, but still some taste and making the actual quitting a lot easier.