No BP money yet for Florida ad campaign, while BP launches its own ad blitz

http://wokv.com/localnews/2010/05/no-bp-money-yet-for-florida-ad.html

Visit Florida, the state's tourism agency, has a nationwide advertising campaign ready to launch but not enough money to get it off the ground.

British Petroleum is promising $25-million for the ad campaign, meant to attract people to Florida beaches, but the state is still waiting on the money. Carol Dover, the president of the Florida Restaurant and Lodging Association, says the they are using their own money to buy ads. "It's very frustrating, we're a month into this and we don't have anything up yet," said Dover. Visit Florida dipped into a state emergency fund to release an ad, hoping to counteract the perception that Florida's beaches are closed because of the oil spill in the Gulf of Mexico. Another ad titled "Open for Business" is expected to launch this week, but the real campaign starts as soon as B.P. lives up to its $25-million promise.

http://www.busrep.co.za/index.php?fSectionId=552&fArticleId=5484734

BP launches US newspaper ad blitz


Struggling to convince Americans it can be trusted to stop and clean up the Gulf of Mexico oil spill, British energy giant BP has started taking out ads in major US newspapers.

First appearing in The New York Times on Sunday and then again in The Wall Street Journal, the full-page advertisement is headlined in bold "Gulf of Mexico Oil Spill Response".

"What we're doing. How to get more information."

Below BP tries to reassure readers it is doing everything possible to stem a slick that is now washing up on Louisiana's shores, providing ugly pictures of oiled marshlands and rare birds that are a publicity nightmare.

-snip-