Mercury follows Pontiac and Oldsmobile into the scrapheap
Ford Motor Co. is preparing to phase out its 71-year old Mercury brand, adding to the list of storied Detroit nameplates that reached the end of the road in recent years as the industry has become more competitive.
Ford Chief Executive Alan Mulally and his top lieutenants have won the backing of key members of the Ford family and are expected to seek approval from the car maker's board to kill Mercury after years of dwindling sales, a person familiar with the matter said Thursday. ...
Ford officials also are engaged in an intense review of the future of Lincoln, which has struggled as well despite its fairly new line-up. A separate person familiar with the company's thinking said all options are under consideration for Lincoln, which hasn't measured up to becoming a luxury brand able to compete with Mercedes, BMW, Lexus or the revitalized Cadillac.
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