The consumers, the cable TV viewers, aren't the real bosses here--the entire NBC franchise (CNBC, MSNBC and parent NBC) is wholly owned by General Electric (GE...We Bring Good Wars to Life!!!).
It's not "in their interest" to go TOO far left, there's no profit in it. They make "Billions with a B" off the Pentagon; MSNBC barely makes any money at all.
MSNBC serves as just one of several public opinion shapers for GE. They throw the occasional bone to the liberals, who have nowhere else to go, really, lulling them with the likes of Olbermann, just to keep them on the hook, tuned in. After they've watched the one show with an antiwar bent, the unsuspecting viewer will often stay and listen to the other shit they spit, justifying it by saying "Well, at least they have KEITH..." He's the cheese to get them in the trap.
The "Military-Industrial-Media" complex isn't a myth, unfortunately. It's all too real. It's why they dumped Donohue when he had much better ratings than Tweety in the run up to the war...see, Donohue wouldn't follow the "Drumbeats To War" script. In fact, he was engagingly, deliberately, enthusiasticallly CONTRARIAN on the subject, and needed to be shut up.
I've been saying this shit for a long time. This entire article I cite below is an excerpt from a book called
War Made Easy: How Presidents and Pundits Keep Spinning Us to Death , it's lengthy, but worthwhile. Read it, and weep:
http://www.fair.org/index.php?page=2627Sometimes a media-owning corporation is itself a significant weapons merchant. In 1991, when my colleague Martin A. Lee and I looked into the stake that one major media-invested company had in the latest war, what we found was sobering: NBC’s owner General Electric designed, manufactured or supplied parts or maintenance for nearly every major weapon system used by the U.S. during the Gulf War—including the Patriot and Tomahawk Cruise missiles, the Stealth bomber, the B-52 bomber, the AWACS plane, and the NAVSTAR spy satellite system. “In other words,” we wrote in Unreliable Sources, “when correspondents and paid consultants on NBC television praised the performance of U.S. weapons, they were extolling equipment made by GE, the corporation that pays their salaries.”
During just one year, 1989, General Electric had received close to $2 billion in military contracts related to systems that ended up being utilized for the Gulf War. Fifteen years later, the company still had a big stake in military spending. In 2004, when the Pentagon released its list of top military contractors for the latest fiscal year, General Electric ranked eighth with $2.8 billion in contracts (Defense Daily International, 2/13/04).
Follow the damned money...!