:patriot:
http://www.buzzflash.com/articles/interview/061BuzzFlash: How many people can you reach?
Freeway Blogger: The stats here in California are for the major freeways in like Los Angeles and the Bay Area and San Diego run up to just over 200,000 cars a day. And that’s per direction. So if you have a sign that can reach both directions somehow -- you know, ten lanes of freeway -- and it stays up for 24 hours, that’s 400,000 people, provided it’s lit at night. And believe it or not, you can actually do that fairly easily.
The other thing is, a lot of it is the content. If you wanted a large percentage of the people that live in Chicago to think about Darfur tomorrow, all you would have to do is paint ten or twelve signs that said “Think about Darfur” and put them next to the freeways. Try to get as many freeways and as many different directions as you can. And you’ll get half a million people to think about Darfur when otherwise they wouldn’t have. Otherwise, all they would have seen would be fencing. So it’s an incredibly efficient way, for better or for worse, to get people to think about what you want them to think about, even if it’s just for a moment on the freeway.